Spotify awards $100,000 grant to 13 African podcasts

(Ecofin Agency) – On an African continent with a very strong relationship with orality, a format like the podcast is likely to be very popular. This potential attracts many people, but also companies who see it as a suitable way to promote their products and services on the continent.

Spotify has awarded a $100,000 grant to 13 African podcasts. The information was announced on October 24 by the music streaming giant in a blog post. “We offered the $100,000 fund to 13 creators from South Africa, Nigeria, Kenya and Ghana, the four African countries with the highest number of podcast listeners. There is also a Cameroonian podcast which has a large number of listeners in France and in French-speaking African countries”.

The selected Kenyan podcasts are: “The Sandwich Podcast”, “”, “The Messy Inbetween”, and “Nipe Story”. They benefit from the funds alongside the Nigerian podcasts “I said What I Said”, “Tea With Tay”, “F&S Uncensored” and the South Africans “After School Is After School with Sis GU”, “The Journey Kwantu”, “ Wisdom & Wellness with Mpoomy Ledwaba”, and “Convos & Cocktails with Lesego Tlhabi. Added to this list are the Ghanaian podcast “Sincerely Accra” and the Cameroonian podcast “Si Maman m’had dit”.

The winning podcasts are recorded in multiple languages ​​including Pidgin, English, French, Sheng, Ga and Twi,” Spotify explains.

The $100,000 will be raised through the Africa Podcast Fund, a fund created by Spotify for African podcast creators. The sum will be distributed by Africa Podfest, a company based in Kenya which wishes to work for the empowerment of African “podcasters”. “The podcast enables underrepresented African voices to tell the continent’s story”explains Melissa Mbugua, co-director of the Kenyan company.

The selected podcasts are expected to join those accessible on Spotify, providing unprecedented exposure for the vast majority of podcasters on the continent.

Servan Ahougnon