Spotify’s latest test feature allows certain artists to sell NFTs from their profiles, and – as is often the case with non-fungible tokens – the response from the community has been mixed. At the very least.
Music Ally reports that this latest Spotify trial is currently limited to a few Android users in the US. They can view NFT galleries promoted by artists such as Steve Aoki and The Wombats. Browsing through said galleries, beta testers can then select an NFT of their choice, which will take them to an external catalog where they can purchase the token.
A Spotify spokesperson told Music Ally: “Spotify is running a test where it will help a small group of artists promote new pro-NFT shops through their profiles. We do a number of new feature trials on a regular basis, with the goal of improving the customer experience for both artists and their fans. Some of these tests end up opening the way to a larger experience and others are only for our internal learning.“.
The mere presence of NFTs is usually enough to spark controversy, and that’s exactly what has happened as a flood of negative posts have emerged on social media. While a sizable amount of cryptocurrency and NFT enthusiasts have thrown their support behind Spotify and the new feature, many seem perplexed and are even considering unsubscribing – as this survey suggests.
so i got a pop up on Spotify asking for a survey but it’s actually about them implementing NFTs into their service wtf pic.twitter.com/O8iAf0ORXnMay 13, 2022
i can’t believe Spotify is trying to get into NFTs bc they can’t pay their artists 😒May 12, 2022
Trend to follow or simple flash in the pan?
To be clear, Spotify doesn’t make any profit from NFT’s sales, but rather offers artists a way to promote their own galleries using the streaming app as a promotional gateway.
That said, NFTs have a dubious reputation, to say the least. Many refer to the detrimental environmental impact of the rise of NFTs and cryptocurrencies, as well as their links to obscure pyramid schemes.
Of course, Spotify isn’t the only tech player surfing on the growing popularity of NFTs today. Instagram now allows its users to share NFTs through the app. Samsung also supports viewing and purchasing NFT through several of its latest connected TVs. Like the Samsung QN900B.
Even though NFT sales are down about 92% since last year, interest remains high among several tech giants. Still, as Spotify points out in its response to Music Ally, its recent trial won’t necessarily follow through with a wider rollout.
We imagine Spotify will likely run a few more tests around the world. The deciding factors in whether or not the company decides to install this new feature will remain subscriber feedback and their engagement rate with the exposed NFT galleries.
For our part, we do not see NFT galleries gaining more ground on Spotify. While they make at least a modicum of sense on an app like Instagram, which relies much more on the visual experience, NFTs are ultimately not a good solution for an app that most followers use passively… via their ears. .