Spotify launches Podsights, its advertising measurement service

With no minimum spend requirements, advertisers in these markets can now easily access real-time insights into their podcast investments and understand how podcast ads are impacting their business across all of their campaigns, on and off. Spotify. Podsights uses per-pixel attribution to measure digital KPIs such as website visits, leads, purchases, and app downloads.
Finally, Podsights, Spotify wants to bring greater transparency to podcast ads worldwide. Advertisers will now be able to apply key analytics and measurement solutions, allowing them to easily track the success of specific campaigns or placements.