Spotify, reinforcement for advertising – ElectronLibre

Spotify has just hired Jade Behr, a former Amazon executive, to expand its advertising business. Jade Behr will be based in the UK. Spotify continues to grow in different sectors, with a significant share of the online advertising market. There is music of course, but also podcasts, and lately audio books. For the publication of its accounts for its fourth quarter last October, Spotify indicated that podcasts had brought in 385 million euros in advertising revenue, up 19% year on year.