Superdry, the leading fashion company, to cancel the 1 million euro contract with Brooklyn Beckham, the eldest son of the David Beckham-Victoria couple. The shocking decision was made in just 8 months after signing the contract. There has been criticism from many quarters that Brooklyn’s personal life is not in line with Superdry’s values. This led to the decision to cancel the contract.
The company aims to foster a fashion culture free from animal skins. The company also promotes vegetarianism. But Brooklyn, who works as a chef, is a meat lover. Also shares cooking videos on YouTube channel. Most of it is meat. Many have pointed out the irony of the same person being the company’s ambassador to vegan trainers. Superdry said the ambassadors’ performance is reviewed at regular intervals, part of which is terminating the contract with Brooklyn. Brooklyn has yet to comment on the matter.
Brooklyn, 23, has 14 million followers on Instagram. In the beginning, I wanted to follow my father’s footsteps and become a footballer. Later, he changed his path and joined Parsons School of Design in New York to study photography. After that he decided to become a chef. Meanwhile, he married American actress Nicola Peltz.