Where do 19 popular branded products cost the least? We have made the price comparison at 5 discounters and supermarkets – and determined a clear loser. Especially in cities, such as Bamberg, there are plenty of supermarkets and discounters, which attract every week with attractive offers.
Aldi, Lidl and. Co. – Where do customers buy the cheapest?
But even if you shop off the special offers, the difference Prices partly strong. InFranken.de put the retailers to the test and determined on the basis of a shopping cart with 19 common branded products, who has the lowest prices, Here is ours Comparison test of the supermarkets and discounters Aldi, Lidl, Rewe, Edeka and Kaufland.
How do the supermarkets compare to discount prices?
For ours test Shopping we have willkrlich 19 well-known brand products which existed in identical form in all five markets. This arrived varied shopping cart together, which comes pretty close to a daily shopping. After evaluating our test purchases, we came to a surprising result, that we want to anticipate here before we go deeper into the reasons and possible causes of the price differences.
Which is the cheapest supermarket? The test result at a glance
- 1st place: Lidl, Price for our shopping cart 29,40 Euro.
- 2nd place: Kaufland, Price for our shopping cart 29,70 Euro.
- 3rd place: Aldi, Price for our shopping cart 30,00 Euro.
- 4th place: Edeka, Price for our shopping cart 30,14 Euro.
- 5th place: Rewe, Price for our shopping cart 32.11 Euro.
If one summarizes all 19 brand products of our price comparison and considers the actual purchase price for the entire shopping cart, it can be seen that Rewe was the most expensive with a final price of 32.11 Euro. The cheapest we bought at Lidl with 29.40 euros, closely followed by Kaufland with 29.70 euros. In the midfield are finally Aldi with exactly 30 euros and Edeka with 30.14 euros.
After all, the difference between the cheapest retailer (Lidl) and the most expensive (Rewe) is in our arbitrarily stocked shopping cart 2,71 euros. At a higher total purchase price, the difference would increase accordingly.
More about: Secret function at Aldi shopping cart – with this trick, the discounters protects themselves against theft
Once again, it should be noted that we look at our test shopping well-known brand products have limited. If we were to repeat the comparison test with the private labels of the supermarkets and discounters, the result probably will be a little different.
Supermarket vs. Discounter: Where do the price differences come from?
It raises the question of how the Price differences between supermarkets and discounters come about. As with all retail products, we generally assume that the prices we pay are based on the manufacturer's specifications EU, however, is prohibited by antitrust laws that suppliers or manufacturers give the supermarkets and discounters binding price specifications. The recommended retail price (RRP) the manufacturer of the dealer knows everyone. And that's exactly what it is: non-binding. So: not mandatory.
In general, most retailers stick to the EIA. The significant price differences are mainly due to the fact that discounters such as Lidl and Aldi save a lot of money due to the limited range of goods and the somewhat simpler presentation of the goods in the store at this point. This allows them to keep prices as low as possible.
In contrast, supermarkets spend much more on goods, warehousing or staffing. They move on much larger areas, which therefore also require more workers. For this reason, higher prices are "necessary" here. All the more surprising the excellent performance of Kaufland in our test: The supermarket comes with a shopping cart, which is only slightly more expensive than the test winner Lidl on place 2 our ranking.
Which branded products are particularly noticeable in comparison?
Our comparison test is based exclusively on branded articles. No private labels are considered. Here are immediately on products that differ significantly in price at discounters and supermarkets. A can of Red Bull, for example, at Rewe with 1.29 euros and Edeka with even 1.39 euros considerably more expensive than in the discounters Lidl and Aldi, where you can buy the energy drink for 1.09 euros.
Furthermore, Rewe also stands out at the price of the well-known Wagner Steinofenpizza. Here you can leave for a pizza whole 2.59 euros. In the other supermarkets of our comparison as well as in the discounters this costs just 1.99 euros. The situation is different with the nut nougat cream Nutella: This is offered by Lidl, Aldi, Rewe, Edeka and Kaufland with 2.79 euros by the bank for the same price.
Supermarket test with 19 branded products: That was in the cart
For our test, we have sampled 19 branded products that existed in all five tested supermarkets and discounters. Our test purchase took place on Wednesday, 03.04.2019. The following products have been selected for our shopping cart:
- Coca-Cola 1.25 l
- Haribo Phantasia 200 g
- Brandt rusks
- Chips Funny Fresh Hungarian
- Leibniz shortbread
- Gera Mont
- Miracel Whip
- Thomy mustard medium hot
- Magnum ice cream
- Wagner Pizza Salami
- Redbull 250 ml
- Krombacher Pils 0.5 l
- shower that
- Nivea Roll on Deo Dry Impact
Note that we did our comparison test in Bamberg. In cities with generally higher living costs, such as Munich, the price of our shopping cart will vary accordingly.
by Vera Heusinger, Nina Grimmeis, Sebastian Rger and Rupert Mattgey