Swiss with new Head of Brand Experience


Julia Hillenbrand becomes the new Head of Brand Experience at Swiss. She follows with that Caroline Drischelwho will be the new Head of Corporate Responsibility within the Lufthansa Group.

Julia Hillenbrand is currently working as Senior Director Sales Western Europe for the Lufthansa Group in Madrid, as it was announced on Friday.

From July she will be responsible for the brand and customer experience of Swiss and in this role will be responsible for the “strategic roadmap for all Swiss customer, product and marketing topics”.

Julia Hillenbrand has held the position of Senior Director Sales Spain & Portugal since 2019 and for all of Western Europe since May 2021. Before that, between 2016 and 2019, she was Director Sales Product & Programs Asia Pacific in Singapore, after being responsible for strategic marketing and pricing planning as Head of Marketing & Pricing UK & IE for Swiss in London from 2014 to 2016.

Before that, Hillenbrand was able to gain experience between 2005 and 2014 in the areas of Business Optimization & Network Planning, Business Development and Marketing & Sales within the Lufthansa Group.

Julia Hillenbrand holds a degree in International Business Administration from the University of Pforzheim.