A contest in 2009 was the beginning of the successful track record by Mariand Castrejón Castañeda, known on social networks as Yuya, who was 17 years old by then.
Since then it has not stopped producing content for social networks, in particular YouTube. This network was born and it has accumulated millions of followers.
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With beauty tutorials, she began to captivate users who came to learn about makeup, hairstyles and the whole world of personal care. However, one of the peculiarities that attracted the most attention at the beginning was his voice: high and a little loud, people thought that he intentionally modified it to attract more public.
He currently has more than 24 million fans on YouTube and 15.8 million on Instagram, two of the most consumed social networks in the world.
The 28-year-old Cuernavaquense achieves millions of views in her videos, which in addition to being monetized, are attractive for world brands to want to be made visible by it. According to the magazine Forbes, For 2017, his income on YouTube was estimated between 14,000 and 18,000 dollars per month.
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“We are in a time in which if we want to work and achieve our objectives we can do it, it is a matter of decision, we have everything within reach and for me social networks are huge and beautiful,” he assured the business and finance magazine .
Her genuine style and beauty have been key to reaching the hearts of millions of people. It currently has a makeup line that includes lipsticks, shadows and mascara, with a presence in many Latin American countries, including Colombia.
Added to her achievements is being an Ambassador for Change in the United Nations (UN) Sustainable Development program and having written two books: Yuya’s secrets (2014) and Yuya’s confessions (2015).
Yuya highlights that he has needed to use tricks to be able to maintain the north in the digital world. “We must not believe the good (to the extent that they make us lose the floor) or defeat ourselves for the bad. This is not life, the secret is to find balance ”.
With information from the magazine Forbes
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