Umbro will once again be the official brand of Nàstic de Tarragona. The grana club and the Manchester-based company have closed an agreement to dress the club’s footballers for the next four seasons. In this way, the Nàstic is allied with one of the most recognized sports brands worldwide.
After six seasons wearing Hummel kits, Nàstic wanted a makeover in their clothing to coincide with the launch of the new Primera RFEF. A renovation that followed a determined commercial strategy, that bets on exclusivity in its uniform and an improvement in its ability to connect with the red fan. In addition, the Tarragona club also wanted to offer its followers a current product with various clothing proposals each season depending on the winter or spring / summer campaign. After weighing different offers, the club has decided on the double diamond brand that best responded to granas requests.
The company was acquired by Nike in 2008 and sold to Iconix Brand Group in 2012
It will be the return to the Nou Estadi of a brand that has already supplied Nàstic kits for two seasons (2001-02 and 2002-03). Then Umbro relieved Kelme. At the end of the two-year contract, Nàstic, led by Lluís Fàbregas, created its own brand that would take over as a supplier of first team kits until six years ago when an agreement was reached with Hummel. The forecast is that in July the first models of the new kit for the 2021/22 season can be presented.
During Umbro’s first stage as a Nàstic sports brand, the black shirt was introduced as a second kit, an alternative to the usual red one. A product that immediately caught on among fans. As a reminder of those two years that the company founded in 1920 – with the name of Humphreys Brothers Clothing – wore the official Nàstic brand, there is no Copa del Rey tie against Real Madrid. That two-legged round of 16 duel that led to the triumph of the granas at the Nou Estadi, thanks to Karanka’s own goal, and that visit to the Santiago Bernabéu that for a moment, with 1-2 on the scoreboard, pointed to magic, until Raúl González Blanco broke the spell with a hat-trick that qualified Madrid. Beyond that, they were not very buoyant sports seasons, with a relegation to Second B.
Del Liverpool 1977 a Brazil 1994
Although it would be daring not to associate Umbro with soccer success. To start back in the 60s he dressed Scottish Celtic FC, the first British team to lift the European Cup (1967). A tournament that has seen several teams with the brand of the Umbro double diamond on their chest lift the Orejona: Liverpool (1977 and 1978), AFC Ajax (1995) and Manchester United (1999). But he has not only dressed European champions, but also world champions like the ‘Seleçao’ of Brazil led by Romario who won the World Cup in the United States 1994.
Nowadays, after a few years away from the big windows, Umbro has returned to the charge in the field of football. In Spain, without going any further, the English brand dresses six teams: Rayo Vallecano, RCD Mallorca, Salamanca UFS, UD Logroñés, CD Badajoz and CF Mollet (Primera Catalana). One of them, Rayo, is fighting to return to the First Division, while RCD Mallorca has already secured its presence in the Spanish top flight. Precisely, the vermilion club is the model in which Nàstic is fixed. A team that managed to go from Second B to First Division in two years. Traveler that the grana club dreams of replicating wearing Umbro models.
In addition to the aforementioned Spanish clubs, Umbro dresses several teams from the Premier League such as West Ham United and Burnley, from the Championship such as Hull City, from the Brazilian league such as Santos or the Argentines from Newell’s. Also to national teams like Jamaica.