Taylor Swift No. 1… in carbon emissions

Pop star Taylor Swift has come top of a new report on the carbon emissions of celebrities’ private jets.

As the world literally burns, it is important to remember that individualism will not solve the climate crisis, unlike (for example) the complete dismantling of the fossil fuel industry’s brutal grip on modern society. Still, some individuals could probably do a little more to lessen their carbon footprint. Among them are the super-rich, who frequently use carbon-emitting private jets. (And let’s not talk about yachts). While private jets are used by all kinds of wealthy people, their use by celebrities has recently come under intense scrutiny, with reports that the likes of Drake and Kylie Jenner have taken flights that lasted less. 20 minutes. Sustainability marketing firm Yard has put together a new report using data to rank the celebrities whose private jets have flown the most so far this year, and therefore released the most carbon dioxide into the atmosphere.

Both Drake and Jenner make the list, but they fall far short of the top spot, which is occupied by none other than Taylor Swift. According to Yard, Swift’s jet completed 170 flights between January 1 and July 19, totaling 22,923 minutes, or 15.9 days, in the air. This production created total flight emissions estimated at 8,293.54 tonnes of carbon, which Yard says is 1,184.8 times more than the total annual emissions of an average person. ” Taylor’s jet is regularly loaned out to other peopleexplains a spokesperson for Swift to Rolling Stone. Attributing most or all of these trips to it is incorrect ».

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To create this report, Yard used data from Celebrity Jets, which in turn draws its information from the ADS-B Exchange. Yard based its carbon emissions estimates on work from the UK Department for Transport, which states that a plane traveling at around 850 km/h releases 134 kg of CO2 per hour. This estimate of 134 kg was multiplied by the time spent in the air and by a factor of 2.7 to take into account the ” radiative forcing ”, which includes other harmful emissions such as nitrous oxide (this factor 2.7 is taken from the book Carbon Counter by Mark Lynas). This figure was then divided by 1000 to be converted into tonnes.

Behind Swift’s plane is that of boxer Floyd Mayweather, which has emitted around 7,076.8 tonnes of CO2 during the 177 flights it has flown since the start of the year (one of those flights lasted only 10 minutes). Jay-Z comes third on the list. However, the data obtained for Jay relates to the Puma Jet, a Gulfstream GV that Jay (Puma’s creative director) allegedly convinced the sneaker giant to purchase as a benefit for the athletes it supports. So Jay-Z isn’t the only person flying the Puma Jet, to which a Yard representative replied: ” We awarded the jet to Jay-Z on this occasion because he requested the Puma jet as part of his deal to become the creative director of Puma basketball. Without Jay-Z, this jet wouldn’t exist ».

The other celebrities listed in Yard’s top 10 appear to own the jets in question, but it’s impossible to tell if the owners are who travels in these planes for each specific flight. For example, Swift actually owns two planes tracked by CelebJets, and obviously she can’t use both at the same time.

In the top 10, we find in particular the director Steven Spielberg (61 flights, 4465 tons), Kim Kardashian (57 flights, 4268.5 tons), Oprah Winfrey (68 flights, 3493.17 tons) or Travis Scott (54 flights , 3033.3 tons). As for the two celebrities who helped inspire Yard’s study, they find themselves in 19th position for Kylie Jenner (between Jim Carey and Tom Cruise) and in 16th position for Drake. The latter responded to some criticism on Instagram by noting that no one was present in the seven, twelve and fourteen minute flights of his Boeing 767. However, this explanation does not really do him any favors…

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Jon Blistein

Translated by the editor