It’s obvious that every time we hear the words “Apple” and “iPhone” together, “high prices” come to mind. Exorbitant for many, who believe that there is no smartphones in the world that justify an outlay of between 1,300 and 1,600 euros. But although they may be right, each year Apple seem to take it away when the sales figures arrive and it is verified that neither one nor two users have acquired, for example, an iPhone 11 Pro Max of 256 or 512GB.
The point is that as long as this strategy works for Apple, no one doubts that they will continue stretching the rubber until it is not possible to climb further. And the main innovation of the iPhone 12 that will arrive in September 2020 could be the cause of a new price increase.
Better connectivity, higher price
With the excuse of each new generation, Apple has always taken advantage of these situations to overcome barriers that no one imagined they would break. The last took place with the launch of the iPhone X of 2017, when with the excuse of the new design, the FaceID and the OLED screens, the new smartphones were in the current price range.
For next year, analysts already warn that there will be another rise due to the arrival of 5G. Not surprisingly, if we look at other manufacturers in the market we find that the versions compatible with these new mobile data networks are more expensive than 4G devices. So if everyone else does, how is Apple not going to do it?
Yes, Although prices will be higher, those same voices say that the increase will not be very aggressive. and that only It will mean an increase of between 30 and 100 dollars depending on the model we buy. That is, between 27 and 90 euros if we apply a conversion as it costs one dollar, but it is not real because those of Cupertino tend to make those prices that they bring from the US even more expensive., converting (for example) the $ 249 that Airpods Pro cost in the US into the € 279 that they are worth in Spain.
Whether we consider it to be small or large, the way in which they want to cushion this rise and not affect it completely in our pockets is by offering suppliers a constant production of smartphones throughout the year. With the arrival of the iPhone SE 2 at the beginning of next year, Apple would remove itself from having to pay compensation due to production peaks to those who manufacture their devices, which would allow them to pass these savings on to the final price.