The Dominican National Brewery confirmed that it has formalized an agreement in the United States with former Major League Baseball star Alex Rodriguez, who was appointed as president of the brand in that market, with the aim of continuing to expand and conquer the future of President in that nation
Alex Rodríguez’s responsibility is to direct the expansion plans and strategy of the brand in the United States, with a view to expanding its position in North America.
This alliance between the President brand in the United States and one of the greatest exponents and leader of the sport in that market, also emerges as a way to attract the Latino public.
“Cervecería reaffirms through this alliance, its great commitment to continue showing the best of the Dominican Republic to the world,” the company statement said.
This afternoon Rodriguez posted on his Instagram account how excited he was after forming the agreement with the country’s leading brand in beers.
“Now I am very excited and honored to be the president of PRESIDENT USA. I can’t wait to help build your future. Cheers !!! ”, said the couple of Jennifer Lopez in a message with an image that shows with a beer President.