- Manresa has highlighted that “in the Tourism and Culture Board we are very involved so that Alicante hosts this type of event that places the city on the map of musical circuits at a national level”
Alicante, May 11, 2022. Producciones Baltimore has presented this Wednesday the program for Area 12, which starts this weekend and will combine concerts with gastronomic experiences in Rabasa. The celebration of this cycle has the support of the Alicante City & Beach Tourist Board, the Department of Culture and the Costa Blanca Tourist Board.
The Rabasa venue consists of more than 20,000 square meters and expects the attendance of some 120,000 people between May and October. Within the Area 12 program, 20 performances will be held, among which Malú, Fito&Fitipaldis, Vetusta Morla, Leiva and Rigoberta Bandini stand out.
The Councilor for Culture, Antonio Manresa, stressed that “in the Tourist Board and in Culture we are very involved so that Alicante hosts this type of event that places the city on the map of musical circuits at a national level”.
For her part, the head of Alicante City&Beach Tourism Strategy, Elena Lumbreras, recalled that “last year this cycle was already a complete success and this year we are sure that it will also be as it also has more space and brings together the experiences gastronomic to musical”. “Area 12 is committed to Alicante and we support the initiative in our line of support for public-private collaboration in everything that benefits the image and promotion of the city”.
The person in charge of Producciones Baltimore, José Piñero, has revealed some figures for Area 12. “The performances will make Alicante an essential musical destination for the great musical tours in which they will host more than 120,000 attendees generating more than 8 million euros of impact direct and indirect in the city with a communication campaign of more than 150,000 euros and a budget of more than 2.5 million euros, with an expected media impact of 7 million euros”, he pointed out.
According to last year’s figures, then Muelle 12, 60% of those attending the concerts came from outside the city of Alicante. “Many people come from the rest of the province, from Madrid, Valencia and Murcia who not only come to a concert, but also take the opportunity to stay two or three days to enjoy the city and the beach,” Piñero said.
Vibra Mahou, the Mahou Cinco Estrellas music platform that brings artists and the public closer together, will locate its own stage in Area 12 / Mahou Beer Garden, where all kinds of concerts and acoustics will take place.
In addition, this space will have an area for gastronomy, where attendees can enjoy different varieties of beer and taste food from different cuisines around the world.
The Rabasa Multispace opens its doors this weekend with Destripando la historia (Friday) and Zoo + Chill Mafia + Pupil·les + Plan B Dj (Saturday).
In the absence of announcing some more performance dates, the Area 12 poster is as follows:
May 13 – UNGUTTING THE STORY
May 14 – ZOO + CHILL MAFIA + PUPIL·LES + PLAN B DJ
May 20 – FITO & FITIPALDIS
June 11 – VETUSTA MORLA
August 6 – THE LAST APPLAUSE
August 19 – MALÚ
August 20 – BUNBURY
27 de agosto – KISS FM, MECANO EXPERIENCE iss FM, Mecano Experience
August 28 – LEIVA
September 9 – MALIKIAN DAY
September 29 – STEAL