The director of the advertising agency explains the similarity of the vaccination campaign posters with those used in the USA – in Latvia

Andris Rubīns, director of the advertising agency “Nord DDB Riga”, rejects the accusations made in the public space about the similarity of the posters of the Covid-19 vaccination campaign implemented in Latvia with the visual materials used in the USA and elsewhere in the world.

Commenting on the similarity of the “No Vaccine No Victory” campaign poster to the US outdoor advertising poster series, Rubin said on Facebook that Covid-19 had hit the world, with hundreds and even thousands of creative teams working in parallel around the world. one task is to create new news and communication materials to encourage people to get vaccinated.

“One way to look at this virus is through a fight or a war. Not a fight between different groups of people who believe or believe in the dangers of Covid-19 and the effectiveness of vaccines, but a fight in which we all have one, threatening and deadly adversary – That’s why many countries around the world are now looking for ways to encourage them to fight the virus and get vaccinated, “explains Ruby.

He recalls that one of the most iconic posters in the world is the poster created by the artist Howard Miller during the Second World War in 1943 with the message “We can do it”. Cultural and historical references are often used in advertisements, and it is only logical that this famous poster has become a source of inspiration for communication creators of several countries in the fight against Covid-19, including Germany, Scotland, USA, Australia, Latvia and elsewhere. The University of Latvia has also added its own poster series since yesterday, based on “We can do it” motives, Rubin draws attention.

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“In the case of the Latvian campaign, the historical motif has acquired a new slogan based on the inscription of the 3rd Riga Rifle Regiment 3rd flag” There is no victory without a fight “, but the images illustrated in the posters reflect various groups we want to address – seniors, teachers, athletes, cultural workers, travelers, young people and other audiences, “explained the director of the advertising agency.

On Twitter’s microblogging site, several residents have been critical of posters designed to go vaccinated against Covid-19. Many users have seen the posters as similar to ads already created and seen elsewhere. One Twitter user, in connection with the posters on the streets, concluded that “even useless vaccination posters cannot be drawn by ourselves, but we copy them from the United States”, while others simply believe that “this campaign is chic”. In the meantime, another Twitter user has asked him to show an ad that is really original.

Presenting the advertising posters at the government meeting on July 6, the Minister of Health Daniels Pavļuts (AP), answering the question about possible plagiarism in them, pointed out that these materials were not copied, but redesigned based on a specific style of various 20th century advertising materials.