After this Tuesday the entry into operation in Colombia of the Apple Pay payment method was announced, through which its customers can pay without handing over their payment card to another person, touching physical buttons or changing cash, entities such as Bancolombia, Nu and Mastercard confirmed that they included this option in their portfolio in order to accelerate digital solutions for contactless payments.
(Apple Pay arrives in Colombia).
“With the objective that its clients can make purchases in a more secure and private way through their iPhone, Bancolombia is adding Apple Pay to its portfolio. Thus, users of this brand will be able to pay for all their purchases in stores nationwide, through their iPhone or Apple Watch, simply by bringing the device closer to the dataphone to make contactless payments and without the need to carry cash or physical cards ”, Bancolombia said after the official announcement of the availability of Apple Pay in the country.
“We believe in digitization as a mechanism to accompany the moments of life and needs of our clients. For more than seven years we have been participants in the evolution of contactless payment methods in the country, seeking to better relate to our clients and promoting the greater use of digital media, which in a demanding context such as the current one represents not only ease, but rather a contribution to the reduction of risks associated with cash management ”, says Cristina Arrastía, Vice President of Business at Bancolombia.
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For her part, Catalina Bretón, General Manager of Nu Colombia, stated that “We are committed to our Moradita community (your card is purple) and that is why we always seek to provide solutions and alternatives that adapt to your needs. Our mission is to combat complexity and empower people to regain control of their money through transparent, human and simple financial services. As a 100% digital company, we always want to offer the most innovative and simple forms of payment to our customers, and thus promote the digitization of Colombians. Apple Pay is precisely a secure payment method , convenient, simple and very innovative, we are happy to announce that from today our customers can also make purchases using La Moradita through Apple Pay “.
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Federico Martínez, Country Manager at Mastercard for Colombia, indicated that “We are delighted to partner with our issuers to bring Apple Pay to Colombia. Our shopping habits are evolving. Consumers are moving away from cash more than ever and opting for fast digital and contactless payment experiences; And this is exactly what Apple Pay offers. With this launch, Mastercard continues to strengthen its commitment to more secure digital payments and offers Colombian cardholders a safe and seamless shopping experience “.
Apple Pay is accepted in supermarkets, convenience stores, pharmacies, restaurants, cafes, retail stores, and many more places.