The government defends its reforms to foreign bosses

Some 120 leaders of foreign groups (Intel, JPMorgan, ArcelorMittal, Adecco, Snapchat, Merck, Moderna …), ministers Bruno Le Maire (Economy) and Franck Riester (Foreign trade), European Commissioner Thierry Breton and the head of the State at the end of the day. The executive came out this Monday the big game to promote France to international investors gathered in Versailles for the fourth edition of “Choose France”.

“A very good edition,” said Bruno Le Maire, who on the day after the regional elections, took the opportunity to stress: “Choose France is for the French!” These are 22 concrete investment projects that will create 7,000 jobs. It does not fall from the sky! “

In front of the business leaders invited to a lunch at the Palace of Versailles, the Minister set out to once again educate the measures taken since the start of the five-year term to restore the attractiveness of France: the decline in corporate tax and production taxes, simplification of administrative procedures, etc. “We feel among foreign leaders the satisfaction of seeing that the country is reforming and that its policy remains pro-business,” insists Franck Riester.

On the investor side, Charles Brand, President Europe Central Asia of Tetra Pak who announced an investment of 100 million euros in Châteaubriant readily acknowledges: “The dialogue with the French government is positive. We feel France’s strong desire to make life easier for foreign investors ”.

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Recovery plan

In 2020, France remained the first land of foreign investment in Europe, barely however, followed by the United Kingdom. As the recovery looms, “the government has chosen the right window of opportunity to organize Choose France,” said Eric Fourel, president of EY in France. Physical contact is crucial to create good trading conditions. This operation brings attention back to France ”.

The period is decisive. All European governments have included in their recovery plans measures to improve their attractiveness. France is no exception with its plan of 100 billion euros which reserves 35 billion to strengthen competitiveness.

Greening the economy

On the positive side, this is well received abroad: 88% of multinational executives surveyed recently by EY felt that it was at least “as efficient” as those set up in other countries. In Versailles, this Monday, they nevertheless wanted to ensure the speed of payments. But their number one expectation concerns the acceleration of the greening of the economy, according to Bruno Le Maire. However, they did not ask any questions about a possible pension reform in France.