Unveiled in 1972, the Renault 5 very quickly achieved remarkable success. Produced in nearly 6 million copies, until 1984, it will remain, for almost 10 years, the best-selling car in France. Among the reasons for this success, the innovative style of the R5, with its two large doors without visible handles, or its rear hatch that opens to the bumper. This innovation will also be massively adopted by other manufacturers!
The R5 will also be personified by the design through many advertising spots, which will create a real emotional relationship with this vehicle.