The acronym ALL, name of the loyalty program of Accor, will be affixed to the jerseys of the team from the season 2019-2020, announced Thursday, the direction of the Paris club.
Here is an announcement that could bring a little air to Paris-Saint-Germain, while the Paris club remains targeted by a procedure of the Union of European Football Associations (UEFA) for infringement of financial fair play (FPF ); the mechanism by which clubs do not have to spend more than they earn.
The management of Paris-Saint-Germain (PSG) announced, Thursday, February 21 in a statement, that it had concluded a " multi-year global agreement » with the hotel group Accor under which it will affix on the jerseys of the team the acronym ALL, the name of its loyalty program, from the season 2019-2020. Neither the duration nor the amount of the contract have been specified.
This contract does not add to existing partnerships, however. He will replace the current contract with the airline Emirates, the current sponsor of the jersey of the champion of France. The latter, which expires in June and reports 20 million to 25 million euros a year, according to several media, had not been renewed.
According to the management of the PSG, the contract concluded with Accor "Will allow these two brands to offer various innovative initiatives that will delight sports fans". These have not been detailed at this stage.
A press conference will be held Friday in the presence of the CEOs of PSG, Nasser Al-Khelaïfi, and Accor group, Sébastien Bazin.
The latter is no stranger to the Paris club: he was the president, as the French representative of investment fund Colony Capital, for several months in 2009, before the arrival of the Qataris.
Offset the devaluation of incomes
PSG is today faced with an obligation: to increase its sponsorship income. In particular, it must bear the burden of Neymar and Mbappé's salaries, and, above all, compensate for the devaluation of its income made by the Club Financial Control Body (ICFC).
Guarantors of financial fair play consider that the Qatari sponsorship contracts of the PSG are overvalued. Given these devaluations, the PSG deficit is estimated at 124 million euros for the 2017-2018 season, while the club is expected to post a maximum deficit of 30 million euros over three seasons to comply with the FPF.
This file is currently being examined by the Court of Arbitration for Sport (CAS) of Lausanne. In October 2018, the PSG had indeed seized the instance in order to question the referral of its file by the room of judgment of the ICFC before the chamber of instruction of this same instance: if this one had decided, in June 2018, not to prosecute the PSG, the first contested the filing of the file and asked for a more "Thorough" Qatari sponsorship contracts with PSG.