The market for new gadgets is "effective in a recession," according to sales figures

The market for new gadgets is "effective in a recession," according to sales figures

The smartphone market has reached saturation point. According to new sales figures, the appetite for new gadgets is falling.

According to market research, global smartphone sales fell 8 percent in one year from 393 million units sold in 2017 to 360 million in 2018, according to market research.

Apple has remained relatively unscathed compared to its competitors and was able to grow by about 0.50 percent compared to the previous year.

Android phones were a different story, with the leader Samsung being among the hardest hit.

The South Korean company lost 13.30 percent over the same period. The little-known Chinese company OPPO was the only company that underperformed.

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Although Samsung is the largest provider, the company was hit hardest, with units down 13 percent between the third quarter of 2017 and the third quarter of 2018

Although Samsung is the largest provider, the company was hit hardest, with units down 13 percent between the third quarter of 2017 and the third quarter of 2018

Although Samsung is the largest provider, the company was hit hardest, with units down 13 percent between the third quarter of 2017 and the third quarter of 2018

WHY SELLING SMARTPHONES IN DEKLINE?

According to Strategy Analytics, the main reasons are:

  • The industry has difficulties in greatly reducing carriers' subsidies
  • Stocking in several regions
  • Lack of innovative and exciting hardware design
  • Customers who return to the basics and buy retro non-smartphones like the new Nokia range
  • People who invest in more expensive high-end smartphones and keep them for a longer period of time, as is the case with Apple

According to the latest analysis by Strategy Analytics, global smartphone shipments in the third quarter of 2018 decreased by 8.4 percent year-on-year.

Linda Sui, the company's director in Newton, Massachusetts, said the global smartphone market was "effectively in recession".

She added that the industry "is struggling with declining carrier subsidies, longer replacement rates, multi-region warehouse inventories and the lack of exciting hardware design innovations."

Apple's revenue was nearly unchanged this year, despite a 29 percent increase in revenue year over year.

This is due to the fact that more expensive models are sold, but overall volume growth is on a plateau.

However, the mid-market brand Huawei and the budget brand Xiaomi remained at 32.5 percent and 19.1 percent year-on-year growth against the overall trend.

Samsung lost to its Chinese competitors, which dominated sales in their home market alongside India, which is one of the few growth markets.

Figures from the Framingham, Massachusetts-based research firm IDC reflected the results of the Strategy Analyst.

Pictured is the Apple XR model. Just last week, it was announced that Apple's stock plunged more than six percent after announcing that it would no longer break exactly how many iPhones it sold in its financial results

Pictured is the Apple XR model. Just last week, it was announced that Apple's stock plunged more than six percent after announcing that it would no longer break exactly how many iPhones it sold in its financial results

Pictured is the Apple XR model. Just last week, it was announced that Apple's stock plunged more than six percent after announcing that it would no longer break exactly how many iPhones it sold in its financial results

According to the latest Analytics Analytics analysis, global smartphone shipments declined 5.6 percent in the fourth quarter of 2016. This chart shows the growth figures of the world's most powerful manufacturers compared to the previous year

STRATEGY ANALYSSTABELLE
Companies Q3 2018 shipments (millions of units) Q3 2018 market share Q3 2017 shipments (millions of units) Q3 2017 market share Change year by year
Samsung 72.3 20.10% 83.4 21.20% -13.30%
Huawei 51.8 14:40% 39.1 9.90% 32.50%
Apple 46.9 13.00% 46.7 11.90% 0.40%
Xiaomi 33 9.20% 27.7 7:00% 19.10%
OPPO 31.2 8.70% 31.4 8.00% -0.60%
Other 124.8 34.70% 164.8 41.90% -24.30%
total 360 100.00% 393.1 100.00% -8.40%

It's not the first time a slowdown in growth is making headlines.

In the fourth quarter of 2017, smartphone sales dropped by 5.6 percent to around 408 million units sold.

This was the first time that growth had reversed since the numbers were measured, according to global research firm Gartner.

Analyst Anshul Gupta told CNET that this was the case This was partly because there were more and more retro phones that did not have smartphone capabilities, along with the lack of low-cost smartphones.

The other reason he gave was that people in high-end smartphones made larger investments and kept them for a longer period of time.

The technology giant Samsung lost sales in its home market to Huawei and Xiaomi, which, in addition to India, which is one of the few growth markets, dominated sales in their home market

The technology giant Samsung lost sales in its home market to Huawei and Xiaomi, which, in addition to India, which is one of the few growth markets, dominated sales in their home market

The technology giant Samsung lost sales in its home market to Huawei and Xiaomi, which, in addition to India, which is one of the few growth markets, dominated sales in their home market

Figures from the Framingham, Massachusetts-based research firm IDC reflected the results of the Strategy Analyst. This chart shows the performance of the five most successful companies from 2017 to date in terms of market share

Figures from the Framingham, Massachusetts-based research firm IDC reflected the results of the Strategy Analyst. This chart shows the performance of the five most successful companies from 2017 to date in terms of market share

Figures from the Framingham, Massachusetts-based research firm IDC reflected the results of the Strategy Analyst. This chart shows the performance of the five most successful companies from 2017 to date in terms of market share

IDC figures
Companies Q3 2018 shipments (millions of units) Q3 2018 market share Q3 2017 shipments (millions of units) Q3 2017 market share Change year by year
Samsung 72.2 20.30% 83.3 22.10% -13.40%
Huawei 52 14.60% 39.1 10.40% 32.90%
Apple 46.9 13.20% 46.7 12.40% 0.50%
Xiaomi 34.3 9.70% 28.3 7.50% 21.20%
OPPO 29.9 8.40% 30.6 8.10% -2.10%
Other 119.9 33.80% 149.8 39.60% -19.90%
total 355.2 100.00% 377.8 100.00% -6.00%

Apple announced earlier this month not to say how many iPhones will be sold in the financial results.

The share's fall plunged Apple to just below $ 1 trillion ($ 0.77 trillion), a historic milestone it reached in August, before reaching $ 207.48 per share Share closed, a 6.63 percent decline per day.

The losses weighed more than $ 11 million (£ 8.4 million) on CEO Tim Cook's wallet from Apple's 878,425 Apple shares, according to the company's most recent SEC filing.

A number of Wall Street analysts lowered their price targets for Apple shares Friday morning. Bank of America downgraded the shares because it expects, among other things, "increased risk" due to weak iPhone sales in the coming months.

Apple shares also pushed down the tech-heavy Nasdaq Composite, which fell more than 1.3 percent late in the morning, cutting Facebook, Amazon and Google shares.

The California-based technology group earns most of its money with iPhones, and the sales figures are considered lucky charms of the company.

Analysts look at iPhone, iPad and Mac sales figures, which were used as an indicator of consumer demand in each quarter, and many see the decision not to flag these numbers as a red flag.

"Apple will discontinue the release of next-quarter sales and fear the company has something to hide," wrote Timothy O & # 39; Shea, an analyst at Jefferies, in a report to investors.

After the announcement of the earnings figures for a record-breaking September quarter, the Apple shares fell on Thursday by 6.5 percent to 207.78 US dollars (After Markets).

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