Barack and Michelle Obama go to Audible. On Tuesday, the Amazon-owned company inked an exclusive multi-year First Look production deal with the former first couple’s Higher Ground media company.
The deal comes after it was revealed that the Obamas and Spotify had decided not to extend their exclusive podcast partnership beyond the end of 2022. according to a Bloomberg The family reportedly wanted an agreement that would see their content widely distributed across multiple platforms, and the deal with Audible will enable the Obamas to do just that. It will also allow the pair to take on a stronger behind-the-scenes role in future productions, a request Spotify has reportedly met with resistance in their recent negotiations.
“At Higher Ground, we’ve always sought to raise voices that deserve to be heard – and Audible is investing with us in making that vision a reality,” said former President Obama. “I look forward to working with them to tell stories that not only entertain but also inspire.”
Audible has not disclosed the financial terms of its agreement with Higher Ground. The Obamas’ previous deal with Spotify was rumored to be worth around €100,000. This partnership produces with Barack Obama and Bruce Springsteen as well The Michelle Obama Podcast. The latter was among the most popular original podcasts released by Spotify in 2020.
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