iPhone 8 illustration. © Phonearena.com
Merdeka.com – A survey conducted by the Financial Times found that Gen Z in the United States (US) said they were embarrassed to use Android and preferred Apple products.
GizChina reported, Saturday (25/2), the survey data noted that as many as 34 percent of iPhone users in the US are gen Z. Children born in the range of 1997 to 2012. Meanwhile, Samsung, as a brand that uses the Android operating system, only exists at just 10 percent.
The report shows that many young consumers fear being ostracized for not owning an iPhone. In particular, many iPhone users interviewed stated that iMessage is one of the main reasons they use an iPhone.
This messaging service discriminates against Android users by displaying their messages in green bubbles instead of blue. Which can be very embarrassing for some gen Z users.
As a result, many young people are choosing iPhones over Android devices to escape the stigma associated with the “green bubble”. Interestingly, the report also shows that iPhone users are more likely to buy other Apple devices. Like MacBooks, Apple Watches, and AirPods.
Interestingly, this trend is not limited to the United States. Canalys, a market analysis company, found that 83 percent of iPhone users in Europe who are under the age of 25 plan to continue using an Apple smartphone. In contrast, less than half of Android users plan to continue using an Android device.
The report highlights the influence Apple’s operating system has on young people, considered the most diverse and inclusive generation in history. The fear of being ostracized for not owning an iPhone is leading many young people to choose Apple devices over Android devices.
Indeed, not all Gen Z in various countries choose the iPhone, but many surveys state that this age is more interested in using Apple products than Android.
Intern Reporter: Safira Tiur Margaretha