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The sales will be the time of year in which Spanish Internet users will spend more – Newspaper Advertising

The summer sales have already started, one of the most important dates for ecommerce in Spain. It is a time when spending skyrockets, more so now due to the boom in online shopping. In fact, according to the 2022 eCommerce Trends Report from IEBS Digital Schoolthe digital school dedicated to online training, Rebajas will be the time of year in which Spanish Internet users will spend more. This is indicated by 59.6%, who indicate this date ahead of other very relevant ones such as Christmas (33.2%) or Black Friday (21.3%).

The IEBS study, carried out based on a survey of more than 1,500 Spanish Internet users, reveals that 19.2% claim to have spent more than 3,000 euros in 2021. This year spending will be even higher, given that 9 out of 10 respondents will spend the same or more than last year on online purchases. For this, their great allies are mobile devices (71.8%), especially the smartphone.

Online shopping is already more than usual in Spain. 46.2% of those surveyed indicated that they usually buy online 1 or 2 times a month, especially from the tranquility of the sofa (38.5%), but also from work or their study center (28.8%) or even from bed (23.1%). This is not surprising, given that almost half (48%) of Spanish Internet users usually buy online at night.

The Spanish They highlight comfort, speed and prices as the main aspects for which they opt for electronic commerce, followed by a greater variety of products (48.1%, 19.2%, 17.3% and 11.5%, respectively). On the other hand, in terms of the inconveniences of buying online, they highlight not being able to test the product (51.9%), the difficulty in claims and returns (44,2%) and the lack of confidence that the product will arrive (32.7%), followed by the lack of confidence in payment privacy (26.9%) and the lack of personalized treatment (17.3%).

Ecommerce sector forecasts

On the ecommerce side, the forecasts are also positive. The IEBS study shows that 6 out of 10 Spanish ecommerce professionals have indicated that their turnover in 2021 increased compared to the previous periodmostly about a 20%. Its forecasts for this year continue along the same lines of growth, since a 57.1% indicate that they plan to increase their turnover by more than 20%.

Technology will be a great ally for the ecommerce of the future. This is indicated by the professionals surveyed, who point out the iArtificial intelligence (65.4%), virtual currencies (53.8%), the metaverse (38.5%), augmented reality (37.3%), voice assistants (23.1%) and chatbots (19.2%) as technologies that will be increasingly implemented in the coming years.

The growth that the ecommerce sector is experiencing makes many professionals think of focusing their careers on this industry. More than half (51.1%) of Spanish Internet users have ever thought of setting up their own online business, but only 1 in 10 believes that they are fully qualified to do so. Among the shortcomings that make them back down, technical knowledge to set up the web (48.1%), process automation (40.4%), organizing logistics operations (32.7%), followed by not knowing what marketing and sales strategies to apply (26.9%).

For Oscar Fuente, Director and Founder of IEBS: “The boom that the ecommerce sector is having is a fact, especially after the coronavirus pandemic. This is why this industry is perfect both as a professional career and when starting a new business. In both cases, training is essential. Being up to date will make a difference in a sector with so many opportunities”.

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