Instagram is looking to get closer to TikTok, to experience the same success since TikTok is the application of the moment. So, Instagram multiplies the updates. Meta’s app copies TikTok in both interface and content. For example, the app focuses on Reels. These little videos are the success of TikTok, and Instagram wants to use them too. For this, Instagram has decided that any posted video will become a Reels.
Now Reels can also be sponsored. Thus, brands and companies can highlight their products or content.
Instagram users seem unhappy with the turn the social network is taking, including the stars.
