- An all-time high 48% of organizations say cloud BI is either "critical" or "very important" to their operations in 2019.
- Marketing & Sales place the greatest importance on cloud BI in 2019.
- Small organizations of 100 employees are the most enthusiastic, perennial adopters and supporters of cloud BI.
- The most preferred cloud BI providers are Amazon Web Services and Microsoft Azure.
These and other insights are from Dresner Advisory Services' 2019 Cloud Computing and Business Intelligence Market Study. The 8thth annual report on end-user deployment trends and attitudes towards cloud computing and business intelligence (BI), defined as the technologies, tools, and solutions that rely on one or more cloud deployment models. What makes the study noteworthy is the depth of focus around the perceived benefits and barriers for cloud BI, the importance of cloud BI, and current and planned usage.
"We began tracking and analyzing the BI BI market dynamic in 2012 when adoption was nascent. Howard Dresner, founder, and chief research officer at Dresner Advisory Services. Please see page 10 of the study for specifics on the methodology.
Key insights from the report include the following:
- An all-time high 48% of organizations say cloud BI is either "critical" or "very important" to their operations in 2019. Organizations have more confidence in cloud BI than ever before, according to the study's results. 2019 is seeing a sharp upturn in cloud. BI's importance, driven by the trust and credibility organization for accessing, analyzing and storing sensitive data.
- Marketing & Sales place the greatest importance on cloud BI in 2019. Business Intelligence Competency Centers (BICC) and IT departments have above-average interest in cloud BI as well, with their combined critical and very important scores being over 50%. Dresner's research team found that Operations had the greatest duality of scores, with critical and not important being reported at. Dresner's analysis shows Operations departments often rely on cloud to benchmark and improve existing processes while re-engineering legacy process areas.
- Small organizations of 100 employees are the most enthusiastic, perennial adopters and supporters of cloud BI. As has been the case in previous years' studies, small organizations are leading all others in adopting cloud BI systems and platforms. Perceived importance declines only slightly in mid-sized organizations (101-1,000 employees) and some large organizations (1,001-5,000 employees), where minimum scores of important offset declines in critical
- The retail / wholesale industry considers cloud The most important, followed by technology and advertising industries. Organizations competing in the retail / wholesale industry see the greatest value in adopting cloud BI to gain insights into their customer experiences and streamlining supply chains. Technology and advertising industries are so very important to their operations. Just over 30% of respondents in the education industry see cloud BI as very important.
- R & D departments are the most prolific users of cloud BI systems today, followed by Marketing & Sales. The study highlights that R & D describes the other departments in existing cloud BI use reflects broader potential use cases being evaluated in 2019. Marketing & Sales is the next most prolific department using cloud BI systems.
- Financial leads in their adoption of private cloud BI platforms, rivaling IT in their paint of adoption for public clouds. R & D departments are the next most likely to rely on private clouds currently. Marketing and Sales are the most likely to take a balanced approach to private and public cloud adoption.
- Advanced visualization, support for ad hoc queries, personalized dashboards, and data integration / data quality tools / ETL tools are the four most popular cloud BI requirements in 2019. Dresner's research team finds the lowest-ranked BI feature in 2019 are social media analysis, complex event processing, big data, text analytics, and natural language analytics. This year's analysis of most and least popular cloud BI requirements is mirror traditional BI feature requirements.
- Marketing and sales have the greatest interest in many of the most-required features, including personalized dashboards, data discovery, data catalog, collaborative support, and natural language analytics. Marketing & Sales thus have the highest level of interest in the ability to write to transactional applications. R & D leads interest in ad-hoc query, big data, text analytics, and social media analytics.
- The Retail / Wholesale industry leads in several features including ad-hoc query, dashboards, data integration, data discovery, production reporting, search interface, data catalog, and ability to write to transactional systems, Technology organizations give the highest score to advanced visualization and end-user self-service. Healthcare respondents prioritize data mining, end-user data blending, and location analytics, the most likely for asset tracking purposes. In-memory support scores highest with Financial Services respondent organizations.
- Marketing & Sales relying on their systems BI systems than their peers. The greater the scale, scope and depth of third-party connectors and integrations, the more valuable marketing and sales data becomes. Relying on connectors for greater productivity and performance, social media, online marketing, online data storage, and simple productivity improvements are common in Marketing & Sales. Salesforce Integration with Salesforce reflects the CRM applications' success transcending customer's relationship with advanced accounting and financial reporting.
- Subscription models are now the most preferred licensing strategy for cloud BI and has progressed over the past several years due to lower risk, lower entry costs, and lower carrying costs. Dresner's research team found that subscription and free trial (including trial and buy) are the two most preferred licensing strategies by cloud BI customers in 2019. Dresner Advisory Services which is now as, at a minimum, important to about 90% of the base of respondents.
- 60% of organizations adopting cloud BI rank Amazon Web Services first, and 85% rank AWS first or second. 43% choose Azure first and 69% pick Azure first or second. Google Cloud closely trails Azure as the first choice among users. IBM Bluemix is the first choice of 12% of respondents in 2019.