The story of this Chartres beer which mysteriously appears in Friends

Nice promotion for the Bière de Chartres, displayed on the walls of Friends' apartment.
Nice promotion for the Bière de Chartres, displayed on the walls of Friends’ apartment. (© Screenshot / MYTF1 / Friends)

You were perhaps, Thursday, June 24, 2021, in front of the special reunion episode Friends, broadcast in prime-time on TF1, and one detail has not escaped the viewers, especially the Chartrains …

Chartres (Eure-et-Loir), in the spotlight from the first seconds and the arrival of
David Schwimmer, alias Ross Geller, in the cult American series, thanks to an advertising poster “La Bière de Chartres”, stuck on the wall of the famous New York apartment. And this great promotion for the chartraine brand, now based in Gellainville, is not new.

An employee of the Tribouillet house, which now produces this beer, remembers “having always seen this poster in the old episodes”.

Chartres beer born in the 1880s

The Bière de Chartres originated in the 1880s, an Alsatian brewer sent his son, Albert Hornung, to Orléans (Loiret), so that he learns the trade.

Albert fell in love with the boss’s daughter, with whom he married, and settled in the capital of Eure-et-Loir, in Chartres. He bought François Legras’ brewery and starch on rue du Grand-Faubourg. It is in this way that the Beer of Chartres, in particular composed of water drawn 26 meters under the soil of Chartres, is born.

The Tribouillet house offers it a second life

Forty years later, the Tribouillet family settled right in front of the brewery and developed its activity around wine.

The history of Chartres beer suddenly stopped in 1953, a post-war period. Swallowed up by industrialists, the Eurelian drink disappears.

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At the same time, the Tribouillet house, which has become an institution in Chartres, moved to Gellainville, in the agglomeration. And after two failed attempts, it was in 2019 that Alain and Marie Tribouillet revived Bière de Chartres.

Today made and brewed in Alsace, it is sold in the bars and restaurants of Chartres in bottle or pressure.

Here is the bottle of Beer from Chartres.
Here is the bottle of Beer from Chartres. (© Maison A. Tribouillet)

A famous poster designer behind the poster

As for the visual, designed in the 1920s by Gérard Soulou, it has kept its DNA of yesteryear. Unfortunately, if you are a fan of the cult series and you want the attorney, the Tribouillet house does not (yet) offer it for sale!

Still remains to unravel a mystery: how did this poster end up on the Friends set?

Here in the episode
Here in the episode “The one who was the worst witness in the world”. (© Screenshot – Friends – Season 4 – Ep 22)
Do you want to taste this beer? Click here, be careful, alcohol abuse is dangerous for your health.

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