05.06.2023 – 17:33
“Back to Hogwarts” – 25 years of Harry Potter in Germany: Further campaigns planned for the anniversary year
Due to the great success, the term of “The Wizarding World Shop by Thalia” in the Hamburg lobby has been extended. The pop-up store was originally supposed to be in Hamburg until the end of July 2023, but will now remain open for another six months. More than 200,000 visitors have visited the magical shop from the opening in August 2022 to May 2023.
“The Wizarding Word Shop by Thalia” is the only one of its kind on the European mainland. The special look of the shop, which is based on Hogwarts down to the last detail, and the interactive elements enable visitors to immerse themselves in a magical world and guarantee a magical shopping experience. A fireplace seating area reminiscent of Hogwarts School of Magic and life-size characters from the Harry Potter saga are among the highlights. The shop offers a wide range of Harry Potter-related products as well as tickets for the show experience Harry Potter and the Cursed Child, which is within walking distance of the shop in Mehr! Theater am Großmarkt is performed are available there. For this year, the 25th anniversary of Harry Potter in Germany, not only many special offers in the shop are planned, but also design extensions with new figures. Among others, the famous design duo MiaLima is expected in October this year, and influencer campaigns and social media campaigns for fans will also be implemented.
“The Wizarding World Shop by Thalia” also inspires experts: For this year’s Excellence Awards from Licensing International, the Wandelhalle Hamburg and “The Wizarding World Shop by Thalia” were recognized in the category “Best Retailer – Entertainment, Character” as one of the finalists nominated. The award winners will be announced on June 12th in Las Vegas.
About Thalia
Thalia is the market-leading omni-channel bookseller in the DACH region with around 6,000 employees. Customers can shop around the clock in a network of around 380 bookstores in Germany and Austria, online shops and our own app. In Switzerland, Thalia holds half of the shares in the more than 50 bookstores of Orell Füssli Thalia AG.
In the owner-managed book trade, Thalia relies on sustainable partnerships and makes its many years of specialist expertise and digital know-how available there as part of cooperations. The company’s portfolio is supplemented by the Berlin product studio for digital solutions in retail, Thalia Digital Retail Solutions, the specialist information specialist Lehmanns Media and Thalia Retail Concepts (TRC). With around 3,000 permanent sales outlets and a further 4,000 campaign areas in food retail and drugstores, TRC creates new points of contact with the brand in the system trade. The bookseller’s approximately 30 exclusive own brands supplement the book ranges with exclusive gift and trend collections. To date, around 2,000 bookstores are members of the tolino alliance, which Thalia co-founded in 2013.
The omni-channel bookseller relies on digitization and on-site encounters. That is why Thalia and Thalia Mayersche bookstores are places of experience and meeting places for young and old. With their offers they liven up the shopping streets in the city centres. The company is also committed to social values such as education and sustainability in a variety of ways. The (reading) promotion of children and young people is particularly important to Thalia.
In the 2021/22 financial year, Thalia – including all partner companies – generated sales of around EUR 1.6 billion.
Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and comprehensive portfolio of television, film and streaming content and brands. Available in more than 220 countries and territories and in 50 languages, Warner Bros. Discovery inspires, informs and entertains a global audience through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max , HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies and others. For more see the official Website.
Information for the press: [email protected]
Harry Potter and the Enchanted Child – the Hamburg theater highlight
Harry Potter and the Cursed Child makes JK Rowling’s magical universe come alive as a fantastic theater experience live in Hamburg. The adventures of Harry, Ron and Hermione continue and magic becomes reality on stage. Nineteen years have passed since the friends saved the wizarding world. But the battle is not yet won: Because darkness often comes from where you least expect it… Harry Potter and the Enchanted Child celebrated its German-language premiere on December 5, 2021 in Hamburg. Since then, the spectacular theatrical adventure has been bringing the magic live to the stage of the Mehr! Theater at the wholesale market.
JK Rowling wrote seven world-famous novels based on the life of Harry Potter from the ages of eleven to eighteen. The eighth story in Rowling’s magic saga is the first and only one to be experienced live as a theatrical production and continues the success of the books and films on stage: the play has been playing to a full house in London since 2016 and has won nine Olivier Awards the most award-winning production of all time. Harry Potter and the Cursed Child was also successful on New York’s Broadway in six categories at the equally renowned Tony Awards and, with a total of 25 awards, became the most awarded production of the theater season. Other venues include Toronto and Tokyo. In Hamburg, the German version of Harry Potter and the Cursed Child can be seen for the first time as a non-English language production.
Harry Potter and the Cursed Child is directed by John Tiffany with movement direction by Steven Hoggett, set design by Christine Jones, costume design by Katrina Lindsay, composition & arrangements by Imogen Heap, lighting design by Neil Austin, sound design by Gareth Fry, illusions & Magic by Jamie Harrison, Music Supervision & Arrangements by Martin Lowe.
Harry Potter and the Cursed Child is a Production of Sonia Friedman Productions, Colin Callender and Harry Potter Theatrical Productions. Mehr-BB Entertainment is the German producer for the play.
Information for the press: Sarah Gorski, [email protected]
Press contact Thalia Mayersche:
Julia Benkel, Corporate Communications: [email protected]
