Steve Jobs was and continues to be one of the great figures in the corporate world, and his influence and example transcends the realm of technology
Steve Paul Jobs, such his full name, perhaps he never imagined the global impact that he generated by being a outstanding businessman of the computing world: he was the creator of sophisticated and easy-to-use products, founder of Apple, a world reference in its sector.
His different biographies put a thick emphasis on his character and the way he leads. Everyone recognizes him for having ideas visionarias, who made momentous contributions in the field of personal computers, cell phones and music in digital format.
Undoubtedly, like all great minds, it is loved and hated in the same proportion. Bill Gates, your competitor from MicrosoftHe once pointed out his admiration for the way of telling and creating empathy between the person (Jobs) and the products through their presentations; and many of those who worked alongside him at Apple in those years remember him as a true genius.
From his youth when creating Apple Jobs he began to show us the path of leadership
As a legacy, in addition to his products, he left ten practical leadership lessons that emerge from his business experience:
Focus: eliminate distractions
After he was fired from his own company, Steve Jobs returned and one of the first decisions he made was to cut projects and leave only the top four. He said “Let’s do four things and do them spectacularly well.”
In today’s world, simplicity is the ultimate sophistication. Optimize resources and value the essential; leave the superfluous.
If you lead, you are responsible for the entire process; so much so that Apple always created products that, in general, are not directly compatible with other brands; He argued that it was the only way to take full responsibility for the process, flow, operation, and experience of each user.
If you fall behind, take a leap forward
The computers Mac they did not bring CD recorders, which their competitor Microsoft with Windows yes it did. Jobs and team went ahead creating iTunes, a multi-device storage system that changed the music industry.
Think Products First, Before Profits
The origin of every great idea is the idea itself, and the money will come in addition. Steve said, “Focus on creating a great product, the benefits will follow.”
Focus Group so far
At one point, Jobs claimed that he felt a bit enslaved by product review groups. And then his famous phrase emerged: “People don’t know what they want, until you show it to them.” The human mind tends to immediately associate with its previous experience. Without disregarding market research, if you only stick to that you will be doing more of the same, that is, what people know.
Distort reality to tear down the impossible in your life
Once Jobs was with Woz (Stephen Gary Wozniak), co-founder of Apple, who was forced to break with something that seemed impossible: “Do you need 6 months to develop that? You can do it in 4 days!”. And Woz did it. This means that mental models and self-imposed limits are often the greatest impediments to leaders.
Until the last breath Steve Jobs left his mark on the business and technology world
Everything communicates and adds value, or not. In the case of Apple products, the experience is transmitted from the moment the consumer yearns to have your product; packaging – design pieces themselves – and even typefaces and graphic design – something that Jobs discovered almost by chance when he dropped out of systems studies at the Reeds University and he entered a calligraphy class, which ended up being another hallmark of his products: thousands of different letters versus a few that Microsoft offered.
Demand excellence as high as possible
Never less than that. While the concept of perfection that Jobs alluded to is not achieved on this physical plane, he made sure that products were not released until everything is checked and they have passed through all possible controls and tests.
Hire the best for your team
He simply admitted that every project he undertook would not have been successful without the team he had in each case. The key to being a leader is knowing how to surround yourself with people who are better than you, with more experience in certain fields, and let them shine.
And, to finish, one of his most famous phrases
“Stay hungry, stay foolish. Go for more. Question, Discover, Believe.”, Excerpt from the famous speech he delivered at the Stanford University Before the students who admired, perplexed, that thin man, weakened by his illness, and who transmitted to them what he did best: the passion to make his dream come true.