Thomas Cook says it could be considered offering pre-bookable sunbeds in more hotels after a poll showed that one in ten people support such a system.
Five percent of the tourists who responded to the survey said they would definitely pay a couch, while another five percent said they would probably do so.
This summer, Thomas Cook became the first British package tour company to offer its guests the option of booking a particular chaise longue. When the program began, the editor of the German newspaper "Zis means war" tweeted.
The Sunprime Atlantic View in Las Palmas was one of the hotels that made the booking of the sunbed
After learning about Thomas Cook's new sunbed program, the German newspaper Bild told a naughty story. The headline read: "England is planning a new offensive – new miracle weapon in the towel war"
The then editor-in-chief of Bild Tanit Koch posted a funny post on Twitter, saying "Zis means war".
The program costs £ 25 per lounger for a full stay and is available in 50 of its hotels.
Sun loungers are displayed on a map with a compass that allows users to find out whether certain areas are in the sun or in the shade at different times of the day.
A spokesman for Thomas Cook said, "With 22 million customers, these researches indicate that more than two million of our vacationers want to book a solarium.
"Around one in ten sun loungers is available in the hotels we offer, so we're on the right track. Maybe we need to extend the rollout to more hotels. "
Thomas Cook customers can choose their preferred location from a pool plan based on their personal preferences
Customers staying in a hotel where they can book a solarium will receive an e-mail six days before departure asking them to choose their location.
They can choose their preferred location from a pool plan based on their personal preferences.
While some families may want to secure their ideal space at the children's pool, others may prefer to be in a more secluded, restful place.
When the program was announced earlier this year, the German newspaper Bild counterattacked, as it turned out that Germans could use the same booking system as the British to find the best seats.
When Tanit Koch, the then publisher of the largest German newspaper, Bild, heard the news, he went to Twitter and wrote cheekily: "Zis means war," accompanied by a gun and a parasol emoji. The newspaper also brought a story about the Sunbed booking service, with the headline "England is planning a new offensive – a new miracle weapon in the towel war."
Tour operators receive numerous complaints from customers who can not use hotel beach chairs, as many of them are reserved when they leave towels, books and other items on them.
A series of videos have been posted online showing desperate vacationers waiting for hotel pools to be opened early in the morning so they can pack a tanning bed.
The Thomas Cook survey of 1,025 British travelers was commissioned Monday to mark the opening of the World Travel Market at the ExCeL exhibition center in East London.