FILE PHOTO: A Tim Hortons logo is displayed in Montreal, Quebec, Canada on October 18, 2019. REUTERS / Carlo Allegri
(Reuters) – Restaurant Brands International Inc (QSR.TO) Tim Hortons said Tuesday that he eliminated Beyond Meat Inc (BYND.O) products from their coffee and donut shops in the Canadian provinces of Ontario and British Columbia.
This happens after the coffee and breakfast chain removed Beyond Meat’s burgers and sandwiches from its menu in September across Canada, except the two provinces.
“We can offer plant-based alternatives again in the future, but we have removed it from the menu for now,” said a spokeswoman for Tim Hortons.
The fast-food restaurant chain had introduced the plant-based protein as a limited-time offer, the spokeswoman said, adding that “the product was not accepted by our guests as we thought it would be.”
In response to the disposal of its products, Beyond Meat said it could work with Tim Hortons again in the future.
Tim Hortons said in July that he was expanding plant-based meat additions in almost 4,000 restaurants. There are about 4,800 Tim Hortons restaurants in North America.
Tim Hortons launched breakfast sandwiches with plant-based sausage pie in June and plant-based hamburger patty in July.
Plant-based fast food has gained popularity as diners become more aware of how their food is obtained and its impact on the environment. The trend has given a great boost to Beyond Meat and Impossible Foods, two of the main players to launch fake meats.
Reports of Arunima Kumar in Bangalore and Hilary Russ in New York; Edition by Subhranshu Sahu