Top analyst: – Apple will soon launch its most complicated product ever

There have long been rumors and speculation that Apple is working on its own VR / AR product, but there are no official confirmations yet. Now there is new information from a credible source, and this time it even comes with a launch window.

Analyst Ming-Chi Kuo at the company TF International Securities recently published a bunch of VR-related predictions on the website Medium, where he estimates that Apple will launch its VR / AR product in January next year. Ars Technica is among those who have written about the case.

Becomes Apple’s “most complicated” product

Ming-Chi Kuo specializes in Apple rumors and has a relatively good record when it comes to the level of precision of the predictions. He obtains his information in part from sources in the supply chain.

In addition to bringing us a launch window, which of course must be taken with a pinch of salt, the analyst also believes that Apple will become a very significant player in the AR / VR segment – a “game changer”, in Ming-Chi Kuos own words.

In fact, Apple’s VR / AR product will be the “most complicated” product the company has ever designed, according to the well-known analyst. The headset will be so advanced that it will influence the rest of the industry, he believes.

– After Apple launches its AR / MR glasses (mixed reality, journ.anm.), I think Apple’s global rivals will compete to imitate them and lead the headset industry to a new level of growth, with benefits for related services and the content ecosystem, the analyst writes .

Great competition

Exactly what makes Apple’s product stand out is uncertain, and Ming-Chi Kuo unfortunately has no technical details to share. There is no doubt that there is considerable competition in the market. He himself estimates that HTC will increase its sales of VR glasses by 30-40 percent this year, and Sony will eventually release the new version of PS VR for PlayStation 5.

In addition, the analyst points out that Valve is in the process of developing new VR glasses, and Microsoft will reportedly release a new Hololens product during the second half of this year.

However, Ming-Chi Kuo points out that Meta is stepping down its focus on VR technology, which he believes Apple will benefit from.

Apple is already investing heavily in AR technology, for example with the latest editions of the iPad Pro, which has a built-in lidar scanner for more advanced “augmented reality” capabilities. That the company is planning dedicated hardware products in this category can probably therefore be considered probable.