There are a number of things that are intrinsically linked with the sports industry that are not directly linked with the game. Let us say betting for example. If you are a true sports fan, you will always bet on the winnings of your favorite player or team. Moreover, if you are upset that the pandemic is limiting you from participating in the stadium cheering, you can go for online betting. Check out https://www.telecomasia.net/es/apuestas-deportivas/pronosticos/hockey/nhl/ to get the reviews of the best online betting sites where you might take a shot. Similarly, brands are also a very important part of the sports industry. A huge section of the salaries of the players and the annual revenue comes from these brand endorsements. On the other hand popular players like Messi and Ronaldo prove to be extremely stimulating faces for brands because of their huge base of fans and followers. Therefore, it becomes a two-fold process where business is conducted from both sides. Without brands, just with ticket sales, the sports industry would have never been the giant that it is today. Let us now take a look at the few of those brands that have the maximum endorsements.
Nike is a leading brand when it comes to the field of sports. It has contracts with hundreds of players and teams that level up its game even more. Its chief products are athletic footwear, clothing, games equipment, accessories as well as services to its clients. Over the years, it has developed a gigantic brand personality. It has a very focussed target audience who follow these celebrities or are interested in luxury shopping. So, it uses celebrity endorsements as one of the most essential interfaces with its customers. Celebrities like Drake and Michael Jordan have contracts with them. In fact, Jordan and Nike together collaborated to launch a new line- the Air Jordan line that manufactures sports shoes. Coming to the sports industry, they have collaborated with footballers and basketball players like Lebron James. They have also made a deal with TIger Woods in the category of apparel and equipment for Golf. Cristiano Ronaldo shares a deal with them as well.
It is a leading audio brand that was acquired by Apple Inc. in 2014. It has faculties of premium sound entertainment like never before. Athletes like Richie Mounga who is a professional rugby player and pole vaulter Olivia McTaggart are faces of this coming-of-age brand that provides exciting playback recording facilities.
For athletes, this is no new name. Its products are hugely popular for being athletic. However, now it also produces recovery shakes, sports bottles and a ton of other things. Their products are crucial for helping players give their best in the fields. The range of celebrities it has endorsed is impressive- from Messi in football to Serena Williams in tennis. Moreover, it has also recently endorsed its first athlete from college- Paige Bueckers who plays basketball in the Connecticut women’s team.
Puma, Reebok, Betway and Ocean are some other top brand endorsement providers in today’s sports world.