Totalcar – Magazine – Four out of ten Cadillac dealers have left the brand

The number of Cadillac dealerships in the United States was still 920 in 2018, but now there are only 560 left. The reason is simple: GM has announced a change in its brand strategy that would have required an extra investment from every trade on the one hand, and a change in sales prospects on the other.

The point is that the supply will be replenished with electric models in the coming years, and the introduction of the new technology would have required an investment of $ 2-500,000 per trade. GM has therefore offered to buy out the trades that require it, but it probably didn’t even think the venturer would be left there in such large numbers.

The first electric Cadillac, the Lyriq, is expected next summer: it is a five-door, five-seater SUV already built on General Motors ’modular electric platform, the Ultium. It is planned to replace the entire Cadillac range with electric ones by 2030, which will consist of all such Ultium-based models.