Totalcar – Magazine – Joint venture between Sony and Honda has been finalized

The new joint venture, which the two companies decided to set up in the spring, is slowly taking shape. The goal is to get Sony Honda Mobility up and running again this year – a preparatory office has already been set up to lay the foundations for the new company.

The new company will be 50-50% owned by Sony and Honda, and two senior executives from the two companies will be in charge: Yasuhide Mizuno will be in charge of the company. He previously managed Honda’s automotive division. Izumi Kawanishi, who is currently vice president of Sony, will take over as CEO.

The new company will be headquartered in Tokyo and Honda CEO Toshihiro Mibe says they don’t want to build too big a company, at least in the beginning. At the same time, they want to try new business models through the new company.

Sony Honda Mobility started with Sony’s automotive ambitions, but it looks like they appreciated that car manufacturing without experience was simply too big a wall, so they were looking for a knowledgeable partner. The plan is for the first joint venture to launch its first products and services in 2025.

Earlier, with the help of Magna Steyr, two Sony study cars were also unveiled, but it is not yet known how many of these technical solutions could show up in the new company’s cars.