Totalcar – Magazine – The Volkswagen Group expands with a new brand

Shortly after the Wall Street Journal released a rumor about the resurrection of the International Scout, Volkswagen has confirmed that the Scout will be brought back to market as a brand name.

The plan is for Volkswagen to take part in the promising huge electric SUV and pickup market in the United States, which in practice barely exists: in addition to the Rivian R1T, the other cars already on display will be months or even years away. from production. And there are a good number of them: the Ford F-150 Lightning, the Chevrolet Silverado EV, the GMC Hummer or even the Tesla Cybertruck would all reach the same audience: those who have been in the United States with cars of this size so far, but would like to switch to an electric car. . And that in itself seems to be a market of many hundreds of thousands, even millions.

However, this is traditionally the domestic trajectory of U.S. companies: while car buyers have turned away from Detroit products for decades, SUVs and pickups are still more sought after by U.S. buyers. That’s why the acquisition of Navistar International may have resulted in the recycling of the Scout, which went to Volkswagen: not the foreign-ringing VW will face the Chevrolet, Ford, Ram, GMC and Dodge brands, but the Scout, to which the old good American iron concept adheres.

It looks like the Volkswagen Group is also trying to do a thorough job: the Scout will not mean re-labeled VW models, but will create a stand-alone company with its own models. Much of the design work and manufacturing will take place in America. The first prototypes by 2024, production is promised for 2026. Of course, this does not mean that previous VW upgrades will not be used. Many familiar parts can occur especially in the electric drive system, but the old batteries will also come in new packaging. At least the leaders of the Volkswagen Group are talking about a new platform.

Volkswagen is also trying out a new corporate governance model for the Scout: Arno Antlitz, the company’s CFO, said he was thinking of creating relatively small divisions that would respond more quickly to market changes, while accessing the group’s common technical developments.