Tumblr will ban pornography on its platform

Tumblr will ban pornography on its platform

The boss of Tumblr, Jeff D'Onofrio, in 2015. – Ilya S. Savenok / GETTY IMAGES NORTH AMERICA / AFP

RIP Tumblr? The microblogging platform Tumblr announced Monday that it would ban adult content from its pages, after last month saw its application removed from the Apple App Store for hosting child pornography. This new policy will be effective December 17, to give users publishing sexual content the opportunity to migrate elsewhere, according to Tumblr boss Jeff D'Onofrio.

"The Internet does not lack sites offering adult content," writes the latter. "We will leave that to them and strive to create the most welcoming environment possible for our community." A condescending tone that goes wrong with the many "adult" and alternative communities hosted on the platform.

Buyout by Yahoo then Verizon

The New York company, bought in May 2013 by Yahoo! for more than a billion dollars, automatically filters what is published on its platform, but pornography content – already banned by Tumblr – has recently escaped this control.

"Publishing anything harmful to minors, including child pornography, is abominable and has no place in our community," says D'Onofrio. "We have always had and will always have a zero tolerance policy for this type of content."

Tumblr was blocked in the spring because of pornographic content in Indonesia, the world's most populous Muslim country, which hunts obscene material. Jeff D'Onofrio succeeded last year to head Tumblr to the company's founder, David Karp, a few months after the acquisition by Verizon of the bulk of Yahoo! for $ 4.5 billion.

David Karp founded Tumblr in New York in early 2007. The platform, which allows users to publish text, images and videos, now houses some 417 million blogs.

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