Twitch has allied with Warner Music Group (WMG) to create music channels on the platform and, of course, reduce the music rights problems of its streamers.
This agreement will allow different artists from Warner Music Group may have their exclusive channels on the platform, such as Bella Poarch and Saweetie.
A standalone space from WMG will also be created with premium music-focused programming and promises to be “an exclusive last-minute experience.”
According to the press release, the measure “allows talent from Warner Music leverage the unique model powered by the creator of Twitch, opening up additional income opportunities as well as access to fan engagement tools from Twitch to get to know your audiences better. “
And to reduce penalties
This alliance also favors content creators who use copyrighted music.
Users are more likely to receive copyright warnings rather than penalties that automatically affect their accounts if they “inadvertently or incidentally” use music to which they do not have the rights.
“This is our first partnership with a major record company, bringing the community of Twitch new ways of interacting with music-related content on the service and giving artists a more direct connection with fans, “the platform said.” We know there are still questions about this new process and we look forward to sharing more with all of you on brief”.
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