Twitter revenue model overhauled: fewer ads, ad-free subscription | Tech

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Twitter is going to take a different tack. Where the revenue model of the social medium used to be based on advertising revenue, it will soon show fewer advertisements. There will also be a subscription that allows users to use Twitter completely ad-free.

“Ads are too common on Twitter and too large. I’m taking steps to address both in the coming weeks,” says Twitter owner Elon Musk Saturday. Also “there will be a higher priced plan that allows zero ads”.

Until recently, Twitter had to rely mainly on advertising revenue before launching a paid subscription service in mid-December last year. Users receive a sought-after blue verification checkmark in exchange for the service.

Twitter Blue is currently available in the United States, Canada, Great Britain, New Zealand, Australia and Japan. With a more expensive subscription, users will soon no longer see advertisements.

Musk, the CEO of car manufacturer Tesla and aerospace company SpaceX, took over Twitter in October. Soon after, he reorganized the company. In doing so, he fired about half of the staff. The mass layoffs raised concerns that the company was left with insufficient staff to moderate the content of posts. The number of racist and hateful tweets has increased, scaring off major advertisers.

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