Unfold, the secret of Camila Cabello, Selena Gómez and other celebrities on Instagram Stories

Unfold, the secret of Camila Cabello, Selena Gómez and other celebrities on Instagram Stories

He was born to show his work to the world, but the irruption of the Instagram stories gave him a new use that now reports millionaire business. Its creators are two entrepreneurs who do not exceed 25 years

Instagram Stories It is one of the most popular options of the famous photo sharing application.

Since it was created two years ago, it has more than 300 million active users every day, according to data revealed by the company itself last year.

But if Stories revolutionized Instagram, a new app is in turn revolutionizing the stories of that social network.

Is called Unfold and at the time of writing this note has more than 11 million users and has a growth rate of up to 100,000 downloads per day, according to data from the company itself and other consultants such as Sensor Towers.

And all this in just ten months of life.

Cell phone screen with various applications for Instagram.

Getty Images
Unfold works with other applications but on Instagram Stories is where it is most used, reveal its creators.

Part of the success is because it is used by artists like Selena Gomez, Camila Cabello or the soccer player Sergio Ramos.

But the same also for the benefits it offers and a good campaign of mtorketing that he used influencers to popularize it.

Because it's different

The idea of ​​Unfold is simple: make available to the user templates with which to illustrate the stories of Facebook, Snapchat and especially of Instagram, where it has gained its popularity.

Camila Cabello goes up frequently stories Y posts edited with Unfold.

The templates are easily editable and fit the size of the videos or photos we want to share.

It also includes different types to which Instagram Stories offers, with a very careful and professional design, and lets copy and paste texts that are not in the app.

The idea is to be able to customize your story so that it reflects in the best way what you want to transmit, show or sell.

How does it work

The app It is available for free in the Apple app store and more recently in the Google Play Store for cell phones and devices with the Android operating system. It also offers payment extras that you can access within app.

And once you open Unfold you can record, take your photos and start Edit in a simple way with the menu at the bottom.

Unfold also allows a preview how the story will look on Instagram before you have to publish it. You can also save it on your reel.

To upload it, you just have to go to Instagram Stories and go to the reel option to choose the image or video edited with Unfold that you want to upload.

A business of millions, created by two twentysomethings

The success of Unfold has already generated US $ 2.3 million so far inl year.

But behind this app there is not a technological giant, but two young people of only 25 and 23 years old. Alfonso Cobo and Andy McCune, respectively.

Unfold app logo

Unfold
Unfold was launched in January by two 20-year-olds and has already generated US $ 2.3 million so far this year.

Cobo, a Spaniard who studied architecture in the United Kingdom, saw a business opportunity when he tried to create a portfolio about his works through a app.

He did not find it and that's how the idea was born.

But it was after meeting McCune, a young American creative expert in mtorketing, through the sInstagram's Instagram, that both came together to create Unfold.


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