Victoria Beckham celebrates 10 years in fashion with her first fashion show in London

Victoria Beckham celebrates 10 years in fashion with her first fashion show in London

After ten years growing up in the world of fashion in New York, Victoria Beckham presents for the first time a collection at the Fashion Week in London, which this Sunday will also see the second fashion show of Delpozo, signature lighthouse of Spanish fashion. With more than 400 points of sale in 50 countries, offices in London and New York and a turnover of 40 million euros, the fashion firm VB has come a long way since its first fashion show in 2008 in New York. Beckham has thus successfully met the challenge of overcoming his double status as ex-singer of the British pop group Spice Girls and wife of the famous English footballer David Bechkahm. His style has evolved from the chic classicism that imprinted his first collections towards bolder cuts and his fetish colors -black, gray, white- to more striking tones like fluorescent orange, mint green or lilac. "It has been an incredible adventure, although things have been difficult, I had to learn extremely fast," the designer said in an interview with the British newspaper Telegraph. Her success is based, she says, on her inexhaustible work capacity and a happy family life in London, her husband and her four children: Brooklyn, Harper, Romeo and Cruz. So his days start with two hours of physical exercise before the children get up to go to school and end up having a family dinner that he does not want to give up for anything. Beckham, who in 2013 had told the New York Times Magazine to "build an empire", consolidated in 2017 the structure of his company, Victoria Beckham Limited (VBL), with an investment of 30 million pounds (34 million euros) of the NEO Investment Partners group, specialized in luxury brands. However, it should still strive to reduce its losses, which in 2016 reached 8.5 million pounds, almost double that of the previous year. "A deficit like this is not unique in this sector and does not necessarily constitute a lack of credibility," says Naomi Braithwaite, a fashion professor at Nottingham Trent University. "It takes time to build a brand," he adds. The one that is firmly consolidated and in constant evolution is the Spanish firm Delpozo created in 1974 by the designer Jesús del Pozo and whose creative direction runs since 2012 by the Catalan creator Josep Font after the founder's death in 2011. Font was also five years installed in the New York Fashion Week, a catwalk that was key to propelling Delpozo to absolute stardom. From Melania Trump to Michelle Obama, to Hollywood stars like Cate Blanchett, Julianne Moore or Keira Knightley, the 'creme' of the United States shows off the timeless and dreamy style of the Spanish creator for the red carpets or the gardens of the White House. Last February, for his collection fall / winter 2018, Delpozo gave the surprise moving to the Fashion Week in London, where he is already one of the key figures and where this Sunday presents its second European season. For Laura Luceño, professor at the Superior Center for Fashion Design at the Polytechnic University of Madrid (CSDMM), Font's style "perfectly combines that purity of DNA forms of the brand, of the legacy of Jesús del Pozo, with those flowers and that much more dreamlike universe "of the Catalan designer. Inaugurated on Friday, London Fashion Week took cruise speed on Saturday with the collections of two young British creators Gareth Pugh and Jonathan Anderson. The models presented by Anderson, creative director of the Spanish luxury firm Loewe but who paraded with his own brand J.W. Anderson, broad and airy, covered with mesh or lace, with a bohemian touch perfectly assumed and organic and terrestrial colors: cream, anise, ocher and cobalt blue. Pugh meanwhile imagined a sordid London, covered in bad asphalt and polluted with toxic fumes, where warrior and provocative women rebel against conservatism: paramilitary boots, tight blood red suits with geometric motifs, short black leather kimonos, plastic raincoats and dominadora bustiers.

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