Volvo presents EX90, the “safest model ever” – Marketeer

In the 1950s, Volvo invented the three-point seat belt, which would revolutionize the automotive industry and, to date, has saved more than a million lives, guarantees the brand. Staying true to this history, the Swedish manufacturer has now announced the EX90, a 100% electric SUV that the brand guarantees is its “safest ever” model.

The Volvo EX90 is a 7-seat SUV, aimed at families. Also for this reason, this is a model especially focused on security and that comes with an authentic “invisible security shield”: it includes no less than 8 cameras, 16 ultrasonic sensors, a set of radars and a LIDAR sensor. This is the acronym for Light Detection and Ranging and designates a system that will allow the vehicle to detect not only the road ahead, day or night, but also small objects up to 250 meters and within a radius of 360 degrees, giving time to inform the driver so that he can act and avoid an accident.

«This technology does not get tired, does not get distracted and is always available, having been developed to be able to respond whenever the driver is a millisecond late», guarantees Volvo in a statement.

At an event in Óbidos with journalists, where some lifestyle trends were also presented, Susanne Hägglund, CEO of Volvo in Portugal, also explained that, inside, the EX90 will be equipped with technology capable of assessing whether the driver is distracted or inattentive. As? Through special sensors and cameras, supported by algorithms, which assess the concentration of the driver’s gaze. If the vehicle detects a lack of concentration or numbness, it emits warning signals. As a last resort, the car can even stop automatically, turning on its hazard lights.

Among other novelties, the new Volvo SUV will also be equipped with an interior radar sensitive to movements that reminds the driver that there are occupants on board (which may be children or even animals) when he tries to lock the car. In addition to preventing the doors from being blocked, this system automatically turns on the climate control system to improve the comfort of those who remain in the vehicle.

In terms of interior design, the use of recycled and more sustainable materials stands out, such as bioleather, with no animal skin component.

The Volvo EX90 will have a range of 600 km (according to WLTP tests) and will take less than 30 minutes to charge the battery from 10% to 80% charge.

The start of production of this model is scheduled for 2023, initially in the US and then in China, and it will take some time for the first units to reach the Portuguese market. However, it is already known that the price will start at 108,166 euros.

This model thus represents a new step in Volvo’s strategy towards electrification: the brand aims to have a 100% electric offer by 2030, and in the Portuguese market this goal could be reached earlier, in 2027.


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