Kroger wants to partner with Toys "R" Us Geoffrey the giraffe to sell toys this holiday season.
Cincinnati-based Kroger announced Friday that it will be partnering with Geoffrey's Toy Box to bring home an exclusive selection of children's toys to 600 stores in the Kroger family. The prices will range from $ 19.99 to $ 49.99.
Richard Barry, executive vice president of Geoffrey's Toy Box, said: "We are thrilled to partner with Kroger to bring a curated collection of product from our beloved brand portfolio to American consumers."
Geoffrey's Toy Box is a division of Geoffrey LLC, a subsidiary of the Bankrupt Toys "R" Us. Toys "R" Us stores nationwide closed at the end of June. But about a month ago, the retailer decided to go to the auction that would sell its remaining assets, according to court records.
The intellectual property would be purchased by a group of investors, according to a statement from Geoffrey LLC at the time.
R 'Us and Babies' R' Us stores in the United States and abroad that could bring back these iconic brands in a new and re-imagined way, " the statement said.
The customers are looking for the brands resurface, just in time for the holidays.
"Geoffrey's Toy Box will deliver a unique shopping destination within Kroger stores," said Robert Clark, Kroger's senior vice president of merchandising. Geoffrey's Toy Box This is an exclusive selection of Toys 'R' Us. "
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