Gen Z makes its consumer decisions critically on the basis of certain values that brands have to embody
If you want to sell something to young people, you have to understand their way of thinking and meet their demands. It’s not just about the cool look or the great properties of a certain product, but increasingly also about major issues such as socio-political attitudes and commitment to environmental protection. For GenZler, both of these factors determine whether they are inclined to a brand or not. And: they want to be addressed in a certain way.