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What is the difference between HubSpot CMS and WordPress?

If you want to create a new website and weigh the options in HubSpot and WordPress, look no further. The HubSpot website hosting platform has a number of strengths and some complexities. Let's break down these pieces piece by piece to give you an idea of ​​what you're getting into by choosing one over the other.

In short, this is not an exhaustive list of differences, but it's a good overview of the two systems

In fact, there are several differences between creating a website in HubSpot and WordPress.

costs

WordPress: Free

HubSpot CMS: $ 300 / month

programming language

This may occur in the weeds, but has the biggest impact on the differences from a functionality point of view.)

WordPress: PHP

HubSpot: Hubl – This language is owned by HubSpot and allows you to retrieve information from HubSpot settings, as well as contact, company, and business records.

With this data, you can use SMART content on any site page to personalize the content displayed based on the contact's data that displays the page.

For example, if I was a SaaS company and one of my freemium subscribers, who has increased all of its free features, is on my homepage, I could be showing a heroes' picture with a CTA that requires a paid subscription to draw.

CSS Templates

This significantly scales extensions and customizations to the site.

WordPress: Possible with plugins and some development work

HubSpot: Ready for shipping

reporting

WordPress: Integrates with Google Analytics or you can only generate reports via GA. There are some limited reports in the UI.

HubSpot: Also integrates with GA and has records to create page-level contacts from the source so marketers can see which sources are controlling which contacts (subscribers, leads, marketing-qualified leads, opportunities, and customers) per page.

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plugins

WordPress: Depending on the hosting package used, this functionality is usually included

hubspotWhile HubSpot is integrated with various programs (GoToWebinar, Zendesk, etc.), it does not use plug-ins like WordPress. This can make the development more complicated, but also safer.

For example, SEO tools are integrated into HubSpot's core programming. In WordPress you need a third-party SEO plug-in. While Yoast is widely used and heavily supported, if updating WordPress in Yoast has damaged anything, your site could be adversely affected.

Forms and CTAs

WordPress: Generally controlled via plug-ins, I do not know any CTA plug-ins. However, you can mimic click reporting with onClick Javascript and Google Analytics goals. Note: The click or conversion behavior is not linked to a contact record. This reporting can be very complex and can not provide the most reliable results.

HubSpot: Forms have Smart Fields and Enqueue Field Codes so you can change the fields when you collect data about a contact. In this way, you can use short forms, collect more conversions due to a lower conversion barrier, and incrementally capture more data about a contact when you submit a form multiple times. CTAs can be reported in their own HubSpot area, different versions of CTAs can be tested against each other, and click data is stored in a contact record.

SSL

WordPress: must be acquired by a third party

HubSpot: Included

Content Staging

WordPress: Possible and best with subdomains and migrations through hosting providers possible (easiest if they are handled via cPanel).

HubSpot: Integrated staging, but it can be a bit tedious to get used to it.

Content segmentation

WordPress: Blogs and other post types are split individually, but they are all in the main administration area. While this may be easier to use, the permissions are more difficult to control.

HubSpot: Landing pages, blog posts, and site pages are in different parts of HubSpot with custom permissions.

Summary

I'm sure I can think of a few other differences, because there are many. Working and developing in WordPress is not like HubSpot, and the decision to use one over the other depends on your use case.

Here are some questions you should consider:

  • Do I appreciate a dynamic website design that shows different content to different visitors based on the data they collect about them?
  • Do I currently have a strategy for collecting user data or am I planning to get a strategy for it? That's a big deal. If you plan to build a complete inbound marketing strategy with Hubspot as a core element, the early data collected could be very valuable.
  • Do I have the resources I need to take full advantage of HubSpot's advanced features?
  • Am I looking for a place where CTAs can be hosted that are intelligent and associated with records with their own reports and version tests?
  • If I can spend $ 300 / month on the HubSpot CMS, can I use enough resources to value my investment or just host a blog and a few site pages?

At the end of the day, HubSpot is quite expensive and very powerful, but requires expertise to make the most of the investment.

Have fun developing all!

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