What kind of employees help start-ups grow?

Teleworking has become the only way for some businesses, especially start-ups, to grow confidently. In addition, with the rapid growth of freelancers around the world, businesses are increasingly forced to find ways to recruit them most effectively.

Benefits for smaller businesses and start-ups

According to a survey conducted by Startup Lithuania last year, 41 percent. The lack of labor force is mentioned by Lithuanian start-ups as the main reason hindering business development.

Liina Laas, Deel’s Head of Development in the Baltics, Central and Eastern Europe, shares her experience that the recruitment of remote specialists helps to solve this problem effectively, which together with the recruitment of in-house talent optimizes the hiring process.

“Remote talent is especially useful for smaller businesses and start-ups who don’t yet know how fast they will grow and what kind of employees they will need in the near future. For larger companies with clear business plans, hiring remotely can be beneficial simply because the choice of telecommuters is much greater, ”says Laas.

It adds that hiring remote professionals allows organizations to easily increase or decrease their size according to the company’s plans. “Veriff, for example, needed to increase its team from 300 to 500 people in a matter of months. It is extremely difficult to find 200 IT specialists in Estonia, which means that the only way for the company to expand was by hiring people remotely, ”says the interviewee.

Talents from around the world

According to Laas, having teleworkers paves the way for companies to hire freelancers, which are growing rapidly around the world. This means that the Global Labor Fund is available.

According to Upwork, approximately 59 million people in the United States (US) currently work as freelancers, although that number in 2014 amounted to just 6 million. The situation is similar in Europe. Data from the Boston Consulting Group show that since 2009, the number of freelancers has doubled in France and increased by 40 per cent in Spain. Most of these employees are advertising or media professionals, and companies have found innovative ways to collaborate properly with such professionals.

“Freelancers can be employed both full-time and part-time. Or just for a specific project, says L. Laas. – Such employees are very useful for many companies, be it digital marketing, SEO optimization, website development or other, especially if the organization is implementing different projects. Such companies are dynamic and constantly changing. ”

L. Laas adds: “In the start-up market, where the pace is very fast, especially during the growth period, people are needed. And fast. However, they are often difficult to find in the internal labor market. Here, freelancers come to the rescue. ”

Challenges still remain

In some cases, companies face legal problems when hiring in other countries. For example, it is often necessary to set up a subsidiary to hire a specialist from a certain country. However, according to the Startup Lithuania survey of 2021, only 37% of start-ups in Lithuania plan to open or have already opened a subsidiary abroad.

L. Laas comments that there are already ways to solve such problems. “For example, if an organization finds a specialist in Poland, the United States, Singapore, or elsewhere to hire a company in that country, they can be hired using our services through our local company,” she says.

Also, companies are still reluctant to hire telecommuters due to various unfounded beliefs. Some believe that working remotely reduces employee productivity, although this has been refuted in many studies.

Others are more concerned about data protection. “It simply came to our notice then. There is also a fear that employees will more often reveal company secrets. However, there is no evidence that teleworkers pose a greater risk to businesses than office workers. Of course, it is always advisable to take appropriate security measures, but the same concerns arise when hiring specialists to work in the office, ”L. Laas concludes.

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