TThe first Prime Day took place on July 15, 2015, the anniversary of the founding of the company by CEO Jeff Bezos.

What is Amazon Prime Day?

Prime Day is a flash sales event of the American online trading giant Amazon. To participate, users must be logged into Amazon Prime, a £ 79 annual subscription service, unlimited daily one-way delivery for many items, Amazon Prime Video, Prime Music, Prime Reading, and early access to deals.

How does Amazon Prime Day work?

If you are not yet a member, click here for a free 30-day trial (for students, the trial period is six months).

There are usually two types of deals:

  1. Those who last the whole day – or the whole 36 hours.
  2. Lightning deals that are activated at a specific time and only take so long until the stock of that particular product is used up.

You have to be on the ball – new deals are released as often as every five minutes and many are sold out extremely quickly.

What kind of business can we expect?

While the vast majority of discounts will be announced at 12pm on Monday, Amazon has released information on some discounts in advance. When Prime Day starts, the following offers are available:

  • The Kindle Paperwhite costs just £ 74.99, from £ 109.
  • The Fire 7 Kids Edition Tablet can be used for € 59.99, normal price € 99.99.
  • £ 40 off the Fire HD 8 Kids Edition Tablet, which will be available for £ 89.99, from £ 129.99.
  • There will also be 30 percent of Sony and Canon cameras and LG, Sony and Toshiba TVs.
  • Click here for the best offers.

Are there offers only in the UK?

No. Prime Day took place in 13 countries in 2017: USA, UK, Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria. Since the sales event is a great success for the e-tailer, there could be even more in 2018.



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