Why China's most expensive movie ever got bombed

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Would the reworking of the film have a chance to put things in order for Asura and get the proposed trilogy starter back on track for profitability? Maybe – but few people outside of production seem to believe that.
"Movies are one of the most perishable products – a one-shot thing," said James Li, founder of research firm Fankink, in an interview with The Hollywood Reporter. "Unlike some consumer categories, there's little chance of resurrecting a movie if it's already on the market."
In a way, it's remarkable how much the asura producers might go crazy by panicking the movie out of the movie theater. Had they pulled things through, they would probably have doubled their earnings, or at least come close. At least $ 14.2 million is dramatically better than $ 7.1 million. It's still terrible, but hey, maybe one person gets fired less, you know? Instead, they've reduced their losses in a matter of hours and now have to find a way to turn their completely rejected film into something that actually looks like it's worth seeing.
Of course, this morbid curiosity factor, combined with eye-of-the-needle marketing and pure will-tyranny, could really help Asura get overjoyed, with luck and a long timeline. At least that's what an anonymous film manager in the US says THR.
"If it's anywhere, I could see somebody figuring out how to do that," the manager said. "It's China."

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