The company’s marketing move exceeded the expectations of the most “ardent” fans of the domestic auto industry.
With the advent of the LADA XRay Cross model in 2018, experts said that all the pluses of the car were blocked by “fat” cons – its price and cramped interior. But despite this, the hatchback occupied a niche in sales. Two years later, AvtoVAZ presented the flagship Instinct package, which will be the most expensive.
The basis of the updated SUV was taken by Luxe equipment, in which they installed an 8-inch screen of the multimedia system increased by an inch, sewed the Yandex.Auto navigation, and painted the wheels, side mirrors and the car roof in black. Not without nameplates with the name of the version, which show off on the body and in the interior of the model. Perhaps this is all the improvements to the new LADA XRay Cross.
The main indignation of motorists was the price of the model. The cost of the “Luxury” configuration is from 870 thousand to 980 thousand rubles. The price of the new item with additions has not yet been announced, but most likely, the automaker will ask for it another 70-80 thousand rubles. Thus, the LADA XRay Cross Instinct will be available to the buyer for 1 million 60 thousand rubles. At this price, the manufacturer taunts the client.
It is worth noting that in modern foreign models, starting with the basic versions, multimedia systems with 10-inch touch screens are installed. As for navigation, all manufacturers give a year of free internet, but AvtoVAZ is only 6 months old.
As a result, LADA XRay Cross Instinct is nothing more than another “divorce” for the money of its customers.