Tuesday, April 23, 2019
Home Health Why Marlboro-Maker bet on Juul, the Vaping Upstart, which aims to kill...

Why Marlboro-Maker bet on Juul, the Vaping Upstart, which aims to kill cigarettes

RICHMOND, Va. – The largest US tobacco company has made a $ 12.8 billion bet on a company whose stated goal is to make smokers drop cigarettes. Calculated gambling: The move will help the Marlboro manufacturer keep up with a rapidly changing market. The risk: It could speed up your own decline.

In December, Altria Group Inc. provided billions for Juul Labs Inc., a controversial startup with smooth, nicotine-filled vaporizers fueling a boom in the e-cigarette market amid accelerating sales of cigarettes.

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