The WhatsApp instant messaging application introduced a new feature that will allow companies that use their ‘Business’ version, to more easily display their products and services to potential customers, making online purchases easier.
This is a ‘Catalog’ tool with which companies will be allowed present all your products, with prices and descriptions directly in the application and send it through the chats, No need to go to a web page.
The company explained that “Previously, companies had to send the photos of the products one by one and provide the same information over and over again. Instead, customers can now view the entire catalog directly from WhatsApp ”, In addition, this catalog will not occupy space in cell phones because the information is stored on the company's servers.
This feature is now available in the latest version of WhatsApp Business for iOS and Android in Brazil, Germany, India, Indonesia, Mexico, United States and United Kingdom; they are expected to reach the rest of the markets promptly, although the company did not provide an exact date.
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