The Rise of Tyla: From South Africa to Global Stages

Tyla’s ascent in the global music scene has been nothing short of meteoric. Emerging from South Africa, she quickly captured attention with her unique blend of amapiano, R&B, and pop influences. Her breakout hit, “Water,” became a viral sensation, propelling her onto international charts and solidifying her status as a rising star.

This success isn’t accidental. Tyla’s artistry lies in her ability to seamlessly fuse genres, creating a sound that is both innovative and deeply rooted in her cultural heritage. Her music resonates with a generation that values authenticity and self-expression.

Beyond her musical talent, Tyla has demonstrated a keen understanding of branding and visual aesthetics. Her collaborations with luxury fashion houses, like Chanel, are strategic moves that elevate her image and align her with a world of sophistication and style. But what truly sets Tyla apart is her commitment to celebrating and empowering women, a theme powerfully reflected in her latest single and the exclusive event surrounding its release.

Tyla’s recent collaborations have broadened her reach, appearing on tracks with Travis Scott (“PBT” with Vybz Kartel), Cardi B (“Nice Guy” on Am I The Drama?), Teyana Taylor (“Pum Pum Jump” with Jill Scott), and Lojay (“Memories”). These appearances demonstrate her versatility and growing influence within the music industry.

A Brunch Dedicated to Female Empowerment

The “Put Her in Chanel” brunch, held at Chez Mia in West Hollywood, was an exclusive gathering of approximately 25 women, including journalists, influencers, and stars from the “Chanel” music video. Each guest was greeted with a personalized white rose, a gesture symbolizing appreciation and recognition.

True to the song’s lyrics, Tyla gifted each attendee a customizable Chanel compact mirror, a tangible representation of the song’s theme of self-indulgence and recognizing one’s own value. A beautifully curated bouquet bar, complete with white paper “Chanel bags,” added to the luxurious atmosphere.

“I’m here to spoil the girls. I’m putting you all in Chanel today,” Tyla declared during a champagne toast, radiating confidence and gratitude. “This song’s very special. Not only is it about getting spoiled and getting treated like our worth, it’s also just a statement. It’s for the girls. We know our worth. We are who we are. We know what we bring to the table. So come to the table!”

Tyla’s personal connection to the Chanel brand runs deep. She attended her first Chanel show during Paris Fashion Week in March, expressing her desire to embody the “classic rich Chanel girl.” Her subsequent appearance at the 2025 MTV Video Music Awards, where she won Best Afrobeats for “Push 2 Start,” saw her transform a vintage Chanel corset into a modern micro dress, further cementing her style icon status.

The “Chanel” music video itself showcases Tyla’s appreciation for the brand’s heritage, featuring a white spring/summer 2013 hula hoop bag designed by the late Karl Lagerfeld.

Did You Know? Tyla previewed “Chanel” during her performance at Global Citizen Festival 2025 in New York City, giving fans a first taste of the track before its official release.

What does Tyla’s embrace of luxury brands signify for the future of Afrobeats and its integration into high fashion? And how will her message of female empowerment resonate with audiences worldwide?

Frequently Asked Questions About Tyla and “Chanel”